Can AI chatbots help retain customers? Impact of AI service quality on customer loyalty
Q Chen, Y Lu, Y Gong, J ** behavioural intention among women—a family life cycle stage perspective
R Amirtha, VJ Sivakumar, Y Hwang - Journal of Theoretical and Applied …, 2020 - mdpi.com
The relationship between perceived risk and behavioral intention (BI) in e-shop**, based
on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are …
on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are …
Social media communications and festival brand equity: Millennials vs Centennials
The proliferation of live music festivals in Spain has involved for festival managers the need
to differentiate their events, creating brand equity through marketing communications …
to differentiate their events, creating brand equity through marketing communications …
Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia
Purpose In this digitalization age, smart technologies are on the cusp of changing all
business sector including retailing. Today's consumers desire to shop in a smart store where …
business sector including retailing. Today's consumers desire to shop in a smart store where …
Imperative challenge for luxury brands: Generation Y consumers' perceptions of luxury fashion brands'e-commerce sites
JH Kim - International Journal of Retail & Distribution …, 2019 - emerald.com
Purpose The purpose of this paper is to examine whether any differences exist between
high-and low/middle-income Generation Y luxury consumers in terms of their service quality …
high-and low/middle-income Generation Y luxury consumers in terms of their service quality …
Service quality in a mobile-banking-applications context: do users' age and gender matter?
A Trabelsi-Zoghlami, S Berraies… - … Quality Management & …, 2020 - Taylor & Francis
In the present research, authors try to understand how customers evaluate mobile service
quality (MSQ) in the context of mobile banking (MB) applications. Consequences such as e …
quality (MSQ) in the context of mobile banking (MB) applications. Consequences such as e …
Assessing differences in customers' personal disposition to e-commerce
PE Ramírez-Correa, EE Grandón… - … management & data …, 2019 - emerald.com
Purpose The purpose of this paper is to determine differences in customers' personal
disposition to online shop**. Design/methodology/approach The research model was …
disposition to online shop**. Design/methodology/approach The research model was …
A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom
Wahyuningsih, H Nasution, YH Yeni… - Cogent Business & …, 2022 - Taylor & Francis
The COVID-19 pandemic has fundamentally changed many aspects of lives, including
business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their …
business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their …
Digital natives and streaming TV platforms: an integrated perspective to explain continuance usage of over-the-top services
Purpose Digital natives constitute a substantial part of consumers nowadays. Yet, a
theoretical understanding of the factors driving their engagement with new-age digital …
theoretical understanding of the factors driving their engagement with new-age digital …
Determinants of customer perceived online shop** logistics service quality value: An empirical study from China
Y Han, G ** logistics service quality
(OSLSQ) has received extensive attention in recent years. Many studies have focused on …
(OSLSQ) has received extensive attention in recent years. Many studies have focused on …