This article provides a synthesizing overview of the past 20 yr. of consumer research
addressing the sociocultural, experiential, symbolic, and ideological aspects of …

The concept of attitudinal ambivalence refers to the degree to which an attitude object is
evaluated positively and negatively at the same time. As is argued in the present chapter …

The existing literature examines VIs' utilitarian, personal, and relational traits, but a gap
exists in interface design understanding. This study employs avatar marketing and …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …

Our paper challenges several notions regarding emotion's role and their influence on the
customer experience (hereafter CX). Based on our analysis, we develop the following five …

The mass diffusion of new energy vehicles (NEVs) in the automobile market depends largely
on consumers' acceptance behavior. In China, traditional culture induces attitudinal …

This third edition of Qualitative Research in Business and Management has been updated
with some of the more recent developments in qualitative research, such as an increased …

Deciphering consumers' sentiment expressions from big data (eg, online reviews) has
become a managerial priority to monitor product and service evaluations. However …

We propose a new theoretical framework for understanding simultaneous trust and distrust
within relationships, grounded in assumptions of multidimensionality and the inherent …