This document aims to conduct a literature review in order to identify evolution and research
trends in the area of neuromarketing. To achieve this objective, a science map** …

Cybersecurity has become a very critical area to address for governments, industry and the
academic community. Cyber attacks are on the rise so is research to address the challenges …

Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …

Community detection is one of the most popular researches in a variety of complex systems,
ranging from biology to sociology. In recent years, there's an increasing focus on the rapid …

Objective To examine current vaccine sentiment on social media by constructing and
analyzing semantic networks of vaccine information from highly shared websites of Twitter …

Detecting botnet and malware cyber-attacks is a critical task in ensuring the security of
computer networks. Traditional methods for identifying such attacks often involve static rules …

After decades of catering to niche audiences, podcasting is now recognized as a booming
industry with more than 100 million Americans tuning in every month. Moreover, marketers …

Abstract Online Social Network's (OSN) considered a spark that burst the Big Data era. The
unfolding of every event, breaking new or trend flows in real time inside OSN triggering a …

With exponential rise of social media, marketers identify the power and effectiveness of
influencer's advertising on social networking site (SNS). Despite comprehensive …

During the first few months of the COVID-19 pandemic, a 26-min documentary entitled
Plandemic was released online and fanatically shared via Twitter and other major social …