Adapting responsible food marketing practices to different customer types can make a
valuable contribution to reducing food waste. The current study investigated the relation …

Food waste, especially at the retail and consumer level, is a critical societal issue.
Consumers' reluctance to purchase and consume near-expired food is a major contributor …

Ugly foods meet nutritional and safety benchmarks but deviate from cosmetic and size
standards. The marketability of ugly food is a major factor that frustrates field-level food …

Purpose This study extends the theory of planned behavior (TPB) through the inclusion of
motivating variables for suboptimal produce preference (ie environmental concern, food …

Drawing from the stimulus–organism–response (SOR) model, this study explores the impact
on consumer attitudes in the context of Chinese online influencers'e-commerce live …

Supermarkets have been criticized by nongovernmental organizations (NGOs) for pricing
tactics that trigger overpurchase, which may subsequently lead to food waste. Some retailers …

Food poverty and food waste are prominent societal challenges in the UK. To mitigate their
effects, social supermarkets (SSMs) provide high quality surplus food, usually not …

Amid the trend of sustainable development, reducing food waste is a global concern and
campaigns to reduce food waste have been launched. For example, the term “food sharing” …

Consumer's aversion to edible foods with appearance defects is a major cause of food
waste. A proper labelling is one of the effective actions to advance consumer behaviors. In …

Food waste is a significant issue in today's society, and it is essential to understand factors
influencing consumer attitudes and perceptions towards suboptimal food products. In this …