Social media require a marketing rhetoric that embraces emerging language use and
shifting communication norms. Emojis have become quintessential elements of social media …

Kuhn's concept of paradigm and Burrell and Morgan's paradigms continue to exert
considerable influence on contemporary thinking in business and management research …

Firms often need to acquire external financial resources to maintain and develop their
business. To attract these resources, firms employ various substantive and rhetorical …

We demonstrate how persuasive strategies activate the 'middle ground'discourses of
responsible and sustainable business constructed in three social/environmental reports …

This study presents a Project-Based Learning (PBL) approach–the Multidisciplinary Project I
course (MPI)-conceived to improve critical thinking skills of first-year business students while …

This paper questions a key assumption in the organizations literature that the dynamism of
institutional logics and practice variations is the result of rivalry among logics and actors, of …

Purpose–The purpose of this paper is to present and discuss a critical review of the role of
rhetoric and narratives in management research and practice. Design/methodology …

abstract In 1993, Mats Alvesson published 'Organizations as Rhetoric'. In his paper,
Alvesson proposed that knowledge was ambiguous and that rhetoric was therefore critical to …

Institutional theory and institutionalization improve our understanding of strategic
communication, but are largely neglected in communication research. This article discusses …

Buku ini mengisi kekurangan referensi yang benar-benar spesifik membahas teori Public
Relations. Public Relations bukan lagi sekadar suatu praktik komunikasi korporat, seperti …