Fashion niche market strategies: a systematic literature review

KP Nilmini Bhagya… - Journal of Fashion …, 2025 - emerald.com
Purpose This study systematically explores the literature on global niche market strategies
within the fashion industry to allow the map** of niche practices and examine the benefits …

[PDF][PDF] Fashion niche market strategies: a systematic literature review

KPN Bhagya, PVM Karunaratne… - Journal of Fashion … - researchgate.net
Purpose–This study systematically explores the literature on global niche market strategies
within the fashion industry to allow the map** of niche practices and examine the benefits …