Satisfaction and revisit intentions at fast food restaurants

A Rajput, RZ Gahfoor - Future Business Journal, 2020 - Springer
This study is to identify the positive association of food quality, restaurant service quality,
physical environment quality, and customer satisfaction with revisit intention of customers at …

The impact of internal marketing practices on employees' job satisfaction during the COVID-19 pandemic: the case of the Saudi Arabian banking sector

FMO Almaslukh, H Khalid, AM Sahi - Sustainability, 2022 - mdpi.com
Based on the social exchange theory, the current study aimed to develop and test a
conceptual model that integrates the relationships among internal marketing dimensions (ie …

The role of endomarketing in human capital management: a study applied to the minho urban quadrilateral

PM Fernandes, BB Sousa, CM Veloso… - EuroMed Journal of …, 2024 - emerald.com
Purpose The aim of this paper is to understand the importance of endomarketing in
organizations and whether internal strategies are essential in the management of human …

Probing into the role of leadership in team performance: The significance of internal marketing in higher education institutions

A Manzoor, B Zhang - Journal of Data, Information and Management, 2024 - Springer
The concept of internal marketing, especially in develo** economies, has been scarcely
explored. Therefore, this study investigates the overlooked role of internal marketing as a …

The Ability of a Brand Recall to Mediate Between Product Placement and Multi-Ethnic Moviegoer's Consumer Purchase Intentions

CA Puspanathan, KKIA KHOR… - International Journal …, 2024 - e-journal.uum.edu.my
INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES Page 1 299 International
Journal of Management Studies, 31, No. 1 (January) 2024, pp: 299-334 How to cite this …

The mediating effect of leaders' idealized influence on the relationship between leaders' emotional intelligence and intention to perform among academics in …

G Raman, NL Peng, I Chen - Journal of Contemporary Issues and …, 2020 - ojs.upsi.edu.my
Academic leaders have a significant task to carry out in higher educational institutions, and
for the improvement of academic leaders' responsiveness regarding their emotional …

[PDF][PDF] Moviegoers in Malaysia: The mediating effect of brand recall on product placement and purchase intentions

CA Puspanathan, KK Khor… - SEARCH Journal of …, 2022 - fslmjournals.taylors.edu.my
This deductive research investigated brand recall effect as a mediator in the relationship
between plot-integrated product placement, auditory-stimulated product placement, and the …

[PDF][PDF] The Extent of National Libraries Interest in Marketing Knowledge and Information from Students' Viewpoints

M Niqresh, T Hashem… - PSYCHOLOGY AND …, 2021 - researchgate.net
Marketing knowledge has proven to be of great importance as it represents one of the
promising areas affecting the future of libraries and its services. In addition, Marketing …

[PDF][PDF] INVESTIGATING FACTORS THAT INFLUENCE EMPLOYEES'CREATIVITY IN MANUFACTURING ORGANIZATIONS: EMPIRICAL ANALYSIS

NAS Almuraqab, N Andaleeb… - Academy of Strategic …, 2021 - researchgate.net
The purpose of this article is to reveal the factorsinfluencing employees' creativity in
manufacturing organizations. This study discussed important factors that contribute to …

[PDF][PDF] The impacts of internal marketing: A case study of a New Zealand enterprise

L Schio - 2022 - researchbank.ac.nz
RESEARCH QUESTION What are the impacts of Internal marketing in a hospitality company
in New Zealand? ABSTRACT Internal marketing (IM) is a contemporary concept that brings …