Commentaries on relationship marketing: the present and future of customer relationships in services
Services and relationship marketing are inextricably linked, such that the intangible,
heterogeneous, inseparable, and perishable nature of services renders strong relational …
heterogeneous, inseparable, and perishable nature of services renders strong relational …
When does sharing stigmatize? Saving money (vs. seeking variety) through access-based consumption
Access-based services allow financially-constrained individuals to consume a variety of
goods and services without the cost of sole ownership. But might there be dangers in …
goods and services without the cost of sole ownership. But might there be dangers in …
Full throttle! Engaging ethnic minority and majority consumers in car sharing
The world is affected by environmental and social challenges, resulting in calls for engaging
consumers with initiatives focused on sharing underutilized resources in Western countries …
consumers with initiatives focused on sharing underutilized resources in Western countries …
Modern social trends that facilitate collaborative consumption adoption: an exploration of new opportunities
Collaborative consumption (CC), or the so-called “sharing economy,” has been gaining
popularity in the last decade (Bardhi & Eckhardt, 2017). CC refers to a technology-mediated …
popularity in the last decade (Bardhi & Eckhardt, 2017). CC refers to a technology-mediated …
[HTML][HTML] Zarządzanie ryzykiem w przedsiębiorstwie innowacyjnym: perspektywa współdzielenia zasobów. Studium przypadku firmy Uber
J Woźniak, A Szalbot - Przegląd Organizacji, 2023 - przegladorganizacji.pl
Celem pracy jest przedstawić specyfikę procesu zarządzania ryzykiem w
przedsiębiorstwach innowacyjnych ze szczególnym uwzględnieniem czynników ryzyka oraz …
przedsiębiorstwach innowacyjnych ze szczególnym uwzględnieniem czynników ryzyka oraz …
Pro-innovation activities in sha** the organizational resilience
J Woźniak - Zeszyty Naukowe UPH seria Administracja i …, 2023 - czasopisma.uph.edu.pl
This work aims to identify factors/activities that may affect the complexity of ensuring
organizational resili-ence, as well as the complexity of the importance of ensuring …
organizational resili-ence, as well as the complexity of the importance of ensuring …
DZIAŁANIA PROINNOWACYJNE W KSZTAŁTOWANIU ODPORNOŚCI ORGANIZACYJNEJ
J Woźniak - Zeszyty Naukowe Uniwersytetu Przyrodniczo …, 2023 - ceeol.com
This work aims to identify factors/activities that may affect the complexity of ensuring
organizational resili-ence, as well as the complexity of the importance of ensuring …
organizational resili-ence, as well as the complexity of the importance of ensuring …
대학생들의 공유서비스에 대한 소비 경험 및 소비 가치의 이해에 관한 질적 연구: 내러티브 접근법을 중심으로
김봉현 - 사회과학연구, 2022 - dbpia.co.kr
본 연구는 SNS 및 공유서비스의 핵심 이용층인 대학생들을 대상으로 그들이 자유롭게
기술하는 소비자 내러티브에 기초해 공유서비스에 대한 소비 경험의 내용을 질적으로 해석하고 …
기술하는 소비자 내러티브에 기초해 공유서비스에 대한 소비 경험의 내용을 질적으로 해석하고 …
Teaching sustainable marketing through a transformative consumer research lens
J Stephan - … , Corporate Social Responsibility and Ethics in …, 2022 - elgaronline.com
As highlighted in the introductory chapter of this book, the United Nations' Sustainable
Development Goals (SDGs) are challenging the world to work towards a more sustainable …
Development Goals (SDGs) are challenging the world to work towards a more sustainable …
[ZITATION][C] Understanding Virtual Tip** and Tippers' Parasocial Relationships on Live (Game) Streaming Platforms in China
JP Sun - 2022 - ResearchSpace@ Auckland