Commentaries on relationship marketing: the present and future of customer relationships in services

L Steinhoff, RW Palmatier, KD Martin… - SMR-Journal of …, 2022 - nomos-elibrary.de
Services and relationship marketing are inextricably linked, such that the intangible,
heterogeneous, inseparable, and perishable nature of services renders strong relational …

When does sharing stigmatize? Saving money (vs. seeking variety) through access-based consumption

YJ Guo, C Lamberton - Frontiers in Psychology, 2021 - frontiersin.org
Access-based services allow financially-constrained individuals to consume a variety of
goods and services without the cost of sole ownership. But might there be dangers in …

Full throttle! Engaging ethnic minority and majority consumers in car sharing

MJ De Bruyne, K Verleye, H Slabbinck… - … Conference on New …, 2022 - biblio.ugent.be
The world is affected by environmental and social challenges, resulting in calls for engaging
consumers with initiatives focused on sharing underutilized resources in Western countries …

Modern social trends that facilitate collaborative consumption adoption: an exploration of new opportunities

YJ Guo, X Nie, DP Mishra - Understanding Collaborative …, 2024 - elgaronline.com
Collaborative consumption (CC), or the so-called “sharing economy,” has been gaining
popularity in the last decade (Bardhi & Eckhardt, 2017). CC refers to a technology-mediated …

[HTML][HTML] Zarządzanie ryzykiem w przedsiębiorstwie innowacyjnym: perspektywa współdzielenia zasobów. Studium przypadku firmy Uber

J Woźniak, A Szalbot - Przegląd Organizacji, 2023 - przegladorganizacji.pl
Celem pracy jest przedstawić specyfikę procesu zarządzania ryzykiem w
przedsiębiorstwach innowacyjnych ze szczególnym uwzględnieniem czynników ryzyka oraz …

Pro-innovation activities in sha** the organizational resilience

J Woźniak - Zeszyty Naukowe UPH seria Administracja i …, 2023 - czasopisma.uph.edu.pl
This work aims to identify factors/activities that may affect the complexity of ensuring
organizational resili-ence, as well as the complexity of the importance of ensuring …

DZIAŁANIA PROINNOWACYJNE W KSZTAŁTOWANIU ODPORNOŚCI ORGANIZACYJNEJ

J Woźniak - Zeszyty Naukowe Uniwersytetu Przyrodniczo …, 2023 - ceeol.com
This work aims to identify factors/activities that may affect the complexity of ensuring
organizational resili-ence, as well as the complexity of the importance of ensuring …

대학생들의 공유서비스에 대한 소비 경험 및 소비 가치의 이해에 관한 질적 연구: 내러티브 접근법을 중심으로

김봉현 - 사회과학연구, 2022 - dbpia.co.kr
본 연구는 SNS 및 공유서비스의 핵심 이용층인 대학생들을 대상으로 그들이 자유롭게
기술하는 소비자 내러티브에 기초해 공유서비스에 대한 소비 경험의 내용을 질적으로 해석하고 …

Teaching sustainable marketing through a transformative consumer research lens

J Stephan - … , Corporate Social Responsibility and Ethics in …, 2022 - elgaronline.com
As highlighted in the introductory chapter of this book, the United Nations' Sustainable
Development Goals (SDGs) are challenging the world to work towards a more sustainable …

[ZITATION][C] Understanding Virtual Tip** and Tippers' Parasocial Relationships on Live (Game) Streaming Platforms in China

JP Sun - 2022 - ResearchSpace@ Auckland