The literatures on creativity and innovation are each premised on the same important
assumption that has gone largely unquestioned: Creativity and innovation are outcomes that …

Abstract Research Summary Acquisitions can shift the market structure of a digital platform
in ways that affect subsequent entries and hence the platform's base of complementors …

Market producers often seek to position themselves in different categories over time.
Successful repositioning is difficult, however, as audiences often devalue offerings that …

IN THE PREVIOUS CHAPTER, we began to consider how concepts operate in social
interaction. In particular, we developed an approach to measuring the distance between …

In this article, we apply the concept of optimal distinctiveness to test whether category
spanning has a nonlinear effect on new ventures' risk to fail. We argue that by being …

The institutional context, which includes the normative, regulative, and cognitive dimensions
of social life within the various constitutive spheres of society, has a strong influence on …

This paper studies how audience members categorize and evaluate ambiguous offerings.
Depending on whether audience members categorize ambiguous offerings based on …

Abstract Research Summary Whereas prior innovation and strategy literature studied how
attentional and search dynamics influence the creation of inventions, we examine how these …

Existing scholarship on categories has frequently highlighted how some category members
violate codes that others diligently abide by. In this paper, we consider differences in identity …

The literature on technology management has increasingly focused on the sociocognitive
elements of the industry life cycle. One of these elements, category labels (words, in most …