PLS-SEM's most wanted guidance
Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …
attention from both methodological and applied researchers in various disciplines–also in …
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
An increasing number of firms introduce service robots, such as physical robots and virtual
chatbots, to provide services to customers. While some firms use robots that resemble …
chatbots, to provide services to customers. While some firms use robots that resemble …
What motivates users' viewing and purchasing behavior motivations in live streaming: a stream-streamer-viewer perspective
S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and Consumer …, 2023 - Elsevier
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …
reception of continuous scholarly attention. However, understanding the antecedents of …
The ethical implications of using generative chatbots in higher education
RT Williams - Frontiers in Education, 2024 - frontiersin.org
Incorporating artificial intelligence (AI) into education, specifically through generative
chatbots, can transform teaching and learning for education professionals in both …
chatbots, can transform teaching and learning for education professionals in both …
[HTML][HTML] Exploring the determinants of artificial intelligence (Ai) literacy: Digital divide, computational thinking, cognitive absorption
I Celik - Telematics and Informatics, 2023 - Elsevier
To effectively utilize artificial intelligence (AI)-based technologies such as ChatGPT and
realize their novel ethical issues, individuals must have a variety of knowledge and skills …
realize their novel ethical issues, individuals must have a variety of knowledge and skills …
Modeling the consumers' flow experience in e-commerce: The integration of ecm and tam with the antecedents of flow experience
A Ruangkanjanases, A Khan, O Sivarak… - Sage …, 2024 - journals.sagepub.com
To achieve sustainable development of e-commerce and promote customers' online
shop** conduct, companies develop online shop** platforms to enhance customers' …
shop** conduct, companies develop online shop** platforms to enhance customers' …
To be or not to be… human? Theorizing the role of human-like competencies in conversational artificial intelligence agents
Driven by the need to provide continuous, timely, and efficient customer service, firms are
constantly experimenting with emerging technological solutions. In recent times firms have …
constantly experimenting with emerging technological solutions. In recent times firms have …
[HTML][HTML] Game on! A state-of-the-art overview of doing business with gamification
Gamification is the act of applying game-design elements to transform activities, products,
services, and systems in a way that provides the kind of experiences similar to those offered …
services, and systems in a way that provides the kind of experiences similar to those offered …
Social media marketing gains importance after Covid-19
This exploratory research examines how the COVID-19 pandemic led to increases in
consumers' social media marketing behaviors in the United States (US). Previous research …
consumers' social media marketing behaviors in the United States (US). Previous research …
[HTML][HTML] UTAUT in metaverse: An “Ifland” case
UK Lee, H Kim - Journal of Theoretical and Applied Electronic …, 2022 - mdpi.com
Since 2021, big tech companies have been interested in metaverse platforms and services.
Metaverse is the permanent, immersive mixed-reality world where people and people and …
Metaverse is the permanent, immersive mixed-reality world where people and people and …