Purpose Halal tourism is a growing segment that represents a potentially attractive niche.
However, although increasing, it is still a young and residual area of academic research …

Purpose The current research work investigates the concept of halal tourism through
research articles published during the COVID-19 pandemic. The purpose of this paper is to …

This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …

Customer value co-creation behaviors play a crucial part in determining customer
satisfaction. However, few restaurant literatures have examined how innovativeness …

A constant challenge for luxury brands is identifying ways to add value to their offering,
compensating for the high price charged. Previous research has highlighted that superior …

This paper discusses tourism innovation developed by hosts of sharing accommodation,
based on the outcomes of guests' value co-creation. In this process, relationship marketing …

This study proposes a holistic framework, which synthesized the literature on resilience,
tourism, and tourism micro small and medium enterprises (MSMEs). The dimensions of …

Strategic Management for Tourism, Hospitality and Events is the must-have text for students
approaching this subject for the first time. It introduces students to fundamental strategic …

Investments in information technology (IT) by the hotel sector are becoming increasingly
important. However, it is necessary to analyse the extent to which IT contributes to hotels …

Purpose The purpose of this study is to examine the impact of four organisational cultural
traits of adaptability, consistency, involvement and mission on the three components of …