The rapid growth of Internet-based applications, such as social media platforms and blogs,
has resulted in comments and reviews concerning day-to-day activities. Sentiment analysis …

The importance of text mining is increasing in services management as the access to big
data is increasing across digital platforms enabling such services. This study adopts a …

Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

Purpose The purpose of this paper is to present a detailed and critical look at the evolution
of online survey research since Evans and Mathur's (2005) article on the value of online …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

Online product reviews play important roles in the word-of-mouth marketing of e-commerce
enterprises, but only helpful reviews actually influence customers' purchase decisions …

Abstract Information overload often makes it difficult for consumers to identify helpful online
product reviews through the traditional “helpful votes” function; therefore, it has become …

Digital transformation (DT) has become a buzzword, triggering different disciplines in
research and influencing practice, which leads to independent research streams. Scholars …

Purpose Big data analytics allows researchers and industry practitioners to extract hidden
patterns or discover new information and knowledge from big data. Although artificial …