The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review

NS Jayawardena, P Thaichon, S Quach… - Journal of Business …, 2023‏ - Elsevier
Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

Augmented reality in marketing: Conceptualization and systematic review

E Massa, R Ladhari - International Journal of Consumer …, 2023‏ - Wiley Online Library
This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …

Multi-functional triboelectric nanogenerators on printed circuit board for metaverse sport interactive system

Y Zhu, T Zhao, F Sun, C Jia, H Ye, Y Jiang, K Wang… - Nano Energy, 2023‏ - Elsevier
Metaverse is the society of future, which merges the physical and digital worlds by utilizing
sophisticated human-machine interfaces (HMIs). In this study, a Metaverse sport interactive …

Informational cascade, regulatory focus and purchase intention in online flash shop**

P Zhu, C Miao, Z Wang, X Li - Electronic Commerce Research and …, 2023‏ - Elsevier
Online flash shop** has continued to gained popularity since its emergence. From the
perspective of informational cascade, our study explores the psychological processes of …

Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation

DK Maduku, NP Rana, M M**anjira… - Asia Pacific Journal of …, 2024‏ - emerald.com
Purpose Digital voice assistants (DVAs) are revolutionising consumers' interactions with
technology and businesses. Whilst research on the adoption of these devices is rapidly …

Antecedents and consequences of conceptualizing online hyperconnected brand selection

S Majeed, WG Kim - Journal of Consumer Marketing, 2024‏ - emerald.com
Purpose To influence consumer pre-purchase decision-making processes, such as brand
selection and perceived brand experience, brands are interested in adopting …

Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda

S Barta, R Gurrea, C Flavián - Psychology & Marketing, 2025‏ - Wiley Online Library
Since the launch of Pokémon Go, augmented reality (AR) has been one of the main
research areas within new technologies. Integrating digital elements into the physical world …

Furnishing your home? The impact of voice assistant avatars in virtual reality shop**: A neurophysiological study

E Bigne, C Ruiz, R Curras-Perez - Computers in Human Behavior, 2024‏ - Elsevier
This study provides insights into the informational cues consumers use in virtual reality (VR)-
based retail shop** experiences. The aim of the study is to identify the number and type …

Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment

K Zhang, J Wang, J Zhang, Y Wang, Y Zeng - Tourism Management, 2024‏ - Elsevier
Location-based augmented reality (LBAR), co-constructed with real scenery, has formed a
new hybrid experience space for tourists. While existing studies have explored tourists' …

Not just a game: Understanding eco-gamification in sustainable destination development

JJ Yu, JJ Hu, W Jiang, G Walters - Journal of Hospitality and Tourism …, 2024‏ - Elsevier
Eco-gamification is increasingly recognized as a promising approach to address critical
environmental challenges and support the achievement of Sustainable Development Goals …