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The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review
Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …
conceptual model of persuading consumer attitudes through virtual and augmented reality …
Augmented reality in marketing: Conceptualization and systematic review
This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
Multi-functional triboelectric nanogenerators on printed circuit board for metaverse sport interactive system
Y Zhu, T Zhao, F Sun, C Jia, H Ye, Y Jiang, K Wang… - Nano Energy, 2023 - Elsevier
Metaverse is the society of future, which merges the physical and digital worlds by utilizing
sophisticated human-machine interfaces (HMIs). In this study, a Metaverse sport interactive …
sophisticated human-machine interfaces (HMIs). In this study, a Metaverse sport interactive …
Informational cascade, regulatory focus and purchase intention in online flash shop**
Online flash shop** has continued to gained popularity since its emergence. From the
perspective of informational cascade, our study explores the psychological processes of …
perspective of informational cascade, our study explores the psychological processes of …
Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation
Purpose Digital voice assistants (DVAs) are revolutionising consumers' interactions with
technology and businesses. Whilst research on the adoption of these devices is rapidly …
technology and businesses. Whilst research on the adoption of these devices is rapidly …
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Purpose To influence consumer pre-purchase decision-making processes, such as brand
selection and perceived brand experience, brands are interested in adopting …
selection and perceived brand experience, brands are interested in adopting …
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
Since the launch of Pokémon Go, augmented reality (AR) has been one of the main
research areas within new technologies. Integrating digital elements into the physical world …
research areas within new technologies. Integrating digital elements into the physical world …
Furnishing your home? The impact of voice assistant avatars in virtual reality shop**: A neurophysiological study
This study provides insights into the informational cues consumers use in virtual reality (VR)-
based retail shop** experiences. The aim of the study is to identify the number and type …
based retail shop** experiences. The aim of the study is to identify the number and type …
Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Location-based augmented reality (LBAR), co-constructed with real scenery, has formed a
new hybrid experience space for tourists. While existing studies have explored tourists' …
new hybrid experience space for tourists. While existing studies have explored tourists' …
Not just a game: Understanding eco-gamification in sustainable destination development
Eco-gamification is increasingly recognized as a promising approach to address critical
environmental challenges and support the achievement of Sustainable Development Goals …
environmental challenges and support the achievement of Sustainable Development Goals …