The purpose of the study is to analyse how green reverse logistics technology impacts
agricultural entrepreneurial marketing firms' operational efficiency and sustainable …

The purpose of the study was to investigate the impact of three factors, innovation (IN),
entrepreneurship (ENT), technology (TECH) on marketing performance (MP) of biotech firms …

Purpose–Development of SMEs in the MENA region is important for its significant
contribution to employment, to GDP, and to the overall economy, for that reason this study …

MSMEs play an important role in the national economy, they face significant challenges in
the era of digitalization and rapidly changing environmental dynamics. The role of …

Penelitian ini mengkaji efektivitas pelatihan digital marketing dalam meningkatkan
pengetahuan dan keterampilan wirausaha muda pemula di Banjarmasin. Dengan …

Purpose: Specialized marketing strategies are needed by limited resources, such as
Entrepreneurial Marketing (EM), a marketing activity based on specific conditions …

The rapid evolution of artificial intelligence (AI) technologies has created significant
opportunities and challenges within the business-to-business (B2B) market. This study …

Entrepreneurial marketing dimensions are elements that most medium-sized have not
leveraged particularly in the hospitality industry and specifically medium-sized hotel …

The study of entrepreneurial marketing (EM) has gained prominence in exploring the
relationship between entrepreneurship and marketing. The purpose of this paper is to delve …

A simple-looking phenomenon of delivering customer demands has become very
challenging in recent years, particularly for micro, small and medium enterprises (MSMEs) …