Arts marketing has emerged as a flourishing research domain over the last few decades.
Reflecting on the nature and evolution of arts marketing research, we propose a selective …

Drawing on both resource dependence theory and institutional theory, this study attempts to
explore how, as a result of the financial crisis of 2008 and the drastic cuts to public funding …

Despite companies spending billions of dollars on sport sponsorship every year, little is
known about how sponsoring companies make sponsorship decisions. Sponsors are …

This vibrant textbook addresses the specific challenges of marketing in the creative
industries, whilst applying marketing theory to a wide range of international examples. It …

Purpose In this study, art is considered as a product subjected to marketing activities. In this
context, this study aims to present a conceptual framework covering the research areas …

Drawing on the agency theory and the stakeholder theory, this study assesses strategies for
corporate support to the arts and analyzes their organizational and contextual determinants …

Support from the corporate sector is an important revenue source for many nonprofit
organizations. In this article, we consider individual-level influence within the decision …

The qualitative case study examines the role and given meanings of sponsorship of festivals
both as a resource and as a strategic marketing choice. The research provides insight into …

Purpose–The purpose of this paper is to better understand the sensemaking strategies of
managers involved in making decisions concerning arts sponsorship. Design/methodology …

Individual and collective well‐being is a global priority. Arts philanthropy can play a
significant role in enhancing well‐being, both due to the direct impact of the arts on well …