Data, competition, and digital platforms

D Bergemann, A Bonatti - American Economic Review, 2024 - pubs.aeaweb.org
A monopolist platform uses data to match heterogeneous consumers with multiproduct
sellers. The consumers can purchase the products on the platform or search off the platform …

Robust auction design in the auto-bidding world

S Balseiro, Y Deng, J Mao… - Advances in Neural …, 2021 - proceedings.neurips.cc
In classic auction theory, reserve prices are known to be effective for improving revenue for
the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve …

Multi-channel autobidding with budget and ROI constraints

Y Deng, N Golrezaei, P Jaillet… - International …, 2023 - proceedings.mlr.press
In digital online advertising, advertisers procure ad impressions simultaneously on multiple
platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of …

Auction design in an auto-bidding setting: Randomization improves efficiency beyond vcg

A Mehta - Proceedings of the ACM Web Conference 2022, 2022 - dl.acm.org
Auto-bidding is an area of increasing importance in the domain of online advertising. We
study the problem of designing auctions in an auto-bidding setting with the goal of …

Gender preferences in job vacancies and workplace gender diversity

D Card, F Colella, R Lalive - Review of Economic Studies, 2024 - academic.oup.com
Abstract In Spring 2005, the Ombud for Equal Treatment in Austria launched a campaign
notifying employers and newspapers that gender preferences in job ads were illegal. At the …

Online Bidding Algorithms for Return-on-Spend Constrained Advertisers✱

Z Feng, S Padmanabhan, D Wang - … of the ACM Web Conference 2023, 2023 - dl.acm.org
We study online auto-bidding algorithms for a single advertiser maximizing value under the
Return-on-Spend (RoS) constraint, quantifying performance in terms of regret relative to the …

Online Learning under Budget and ROI Constraints via Weak Adaptivity

M Castiglioni, A Celli, C Kroer - Forty-first International Conference …, 2024 - openreview.net
We study online learning problems in which a decision maker has to make a sequence of
costly decisions, with the goal of maximizing their expected reward while adhering to budget …

[PDF][PDF] Fairness in the autobidding world with machine-learned advice

Y Deng, N Golrezaei, P Jaillet, JCN Liang… - arxiv preprint arxiv …, 2022 - mit.edu
The increasing availability of real-time data has fueled the prevalence of algorithmic bidding
(or autobidding) in online advertising markets, and has enabled online ad platforms to …

Efficiency of the first-price auction in the autobidding world

Y Deng, J Mao, V Mirrokni, H Zhang, S Zuo - arxiv preprint arxiv …, 2022 - arxiv.org
We study the price of anarchy of the first-price auction in the autobidding world, where
bidders can be either utility maximizers (ie, traditional bidders) or value maximizers (ie …

Generative Auto-bidding via Conditional Diffusion Modeling

J Guo, Y Huo, Z Zhang, T Wang, C Yu, J Xu… - Proceedings of the 30th …, 2024 - dl.acm.org
Auto-bidding plays a crucial role in facilitating online advertising by automatically providing
bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding …