[HTML][HTML] Managerial response strategies to eWOM: A framework and research agenda for webcare

AI Lopes, N Dens, P De Pelsmacker, EC Malthouse - Tourism Management, 2023 - Elsevier
Managers increasingly address client feedback online, a practice known as webcare. Based
on a systematic literature review on webcare, we provide a framework that aims to identify …

Chatbots in e-commerce: The effect of chatbot language style on customers' continuance usage intention and attitude toward brand

M Li, R Wang - Journal of Retailing and Consumer Services, 2023 - Elsevier
The utilization of chatbots has grown in popularity in recent years, leading to an increasing
interest among academics and practitioners. This study investigates the effect of chatbot …

When do we accept mistakes from chatbots? The impact of human-like communication on user experience in chatbots that make mistakes

MA de Sá Siqueira, BCN Müller… - International Journal of …, 2024 - Taylor & Francis
Chatbots are becoming omnipresent in our daily lives. Despite rapid improvements in
natural language processing in the last years, the technology behind chatbots is still not …

Humanizing chatbots for interactive marketing

WHS Tsai, CH Chuan - The Palgrave handbook of interactive marketing, 2023 - Springer
Chatbots, also known as conversational agents, are automated computer programs
powered by natural language processing designed to engage consumers in interactive, one …

Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries

CLE Jones, T Hancock, B Kazandjian… - Journal of Business …, 2022 - Elsevier
Marketing practitioners and consumers can benefit from more efficient communication by
using online chats for customer service. However, consumers desire a genuine experience …

[HTML][HTML] Understanding the user experience of customer service chatbots: An experimental study of chatbot interaction design

IKF Haugeland, A Følstad, C Taylor… - International Journal of …, 2022 - Elsevier
Understanding the user experience of chatbots for customer service is essential to realize
the potential of this technology. Such chatbots are typically designed for efficient and …

Effects of anthropomorphic design cues of chatbots on users' perception and visual behaviors

J Chen, F Guo, Z Ren, M Li, J Ham - International journal of human …, 2024 - Taylor & Francis
Measurement of users' perception and visual behaviors to anthropomorphic design cues of
chatbots can improve our understanding of chatbots and potentially optimize chatbot design …

Too informal? How a chatbot's communication style affects brand attitude and quality of interaction

C Liebrecht, L Sander, C Van Hooijdonk - Chatbot Research and Design …, 2021 - Springer
This study investigated the effects of (in) formal chatbot responses and brand familiarity on
social presence, appropriateness, brand attitude, and quality of interaction. An online …

[HTML][HTML] Linguistic elements of conversational human voice in online brand communication: Manipulations and perceptions

C Liebrecht, C Tsaousi, C van Hooijdonk - Journal of Business Research, 2021 - Elsevier
The conversational human voice (CHV) is an extensively studied and adopted
communication style in online brand communication. However, in previous research the way …

Design of an educational chatbot using artificial intelligence in radiotherapy

JCL Chow, L Sanders, K Li - AI, 2023 - mdpi.com
Context: In cancer centres and hospitals particularly during the pandemic, there was a great
demand for information, which could hardly be handled by the limited manpower available …