[HTML][HTML] Managerial response strategies to eWOM: A framework and research agenda for webcare
Managers increasingly address client feedback online, a practice known as webcare. Based
on a systematic literature review on webcare, we provide a framework that aims to identify …
on a systematic literature review on webcare, we provide a framework that aims to identify …
Chatbots in e-commerce: The effect of chatbot language style on customers' continuance usage intention and attitude toward brand
M Li, R Wang - Journal of Retailing and Consumer Services, 2023 - Elsevier
The utilization of chatbots has grown in popularity in recent years, leading to an increasing
interest among academics and practitioners. This study investigates the effect of chatbot …
interest among academics and practitioners. This study investigates the effect of chatbot …
When do we accept mistakes from chatbots? The impact of human-like communication on user experience in chatbots that make mistakes
MA de Sá Siqueira, BCN Müller… - International Journal of …, 2024 - Taylor & Francis
Chatbots are becoming omnipresent in our daily lives. Despite rapid improvements in
natural language processing in the last years, the technology behind chatbots is still not …
natural language processing in the last years, the technology behind chatbots is still not …
Humanizing chatbots for interactive marketing
Chatbots, also known as conversational agents, are automated computer programs
powered by natural language processing designed to engage consumers in interactive, one …
powered by natural language processing designed to engage consumers in interactive, one …
Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries
Marketing practitioners and consumers can benefit from more efficient communication by
using online chats for customer service. However, consumers desire a genuine experience …
using online chats for customer service. However, consumers desire a genuine experience …
[HTML][HTML] Understanding the user experience of customer service chatbots: An experimental study of chatbot interaction design
IKF Haugeland, A Følstad, C Taylor… - International Journal of …, 2022 - Elsevier
Understanding the user experience of chatbots for customer service is essential to realize
the potential of this technology. Such chatbots are typically designed for efficient and …
the potential of this technology. Such chatbots are typically designed for efficient and …
Effects of anthropomorphic design cues of chatbots on users' perception and visual behaviors
Measurement of users' perception and visual behaviors to anthropomorphic design cues of
chatbots can improve our understanding of chatbots and potentially optimize chatbot design …
chatbots can improve our understanding of chatbots and potentially optimize chatbot design …
Too informal? How a chatbot's communication style affects brand attitude and quality of interaction
This study investigated the effects of (in) formal chatbot responses and brand familiarity on
social presence, appropriateness, brand attitude, and quality of interaction. An online …
social presence, appropriateness, brand attitude, and quality of interaction. An online …
[HTML][HTML] Linguistic elements of conversational human voice in online brand communication: Manipulations and perceptions
The conversational human voice (CHV) is an extensively studied and adopted
communication style in online brand communication. However, in previous research the way …
communication style in online brand communication. However, in previous research the way …
Design of an educational chatbot using artificial intelligence in radiotherapy
JCL Chow, L Sanders, K Li - AI, 2023 - mdpi.com
Context: In cancer centres and hospitals particularly during the pandemic, there was a great
demand for information, which could hardly be handled by the limited manpower available …
demand for information, which could hardly be handled by the limited manpower available …