A comprehensive, trusted core text on media's impact on attitudes, behavior, elections,
politics, and policymaking, Mass Media and American Politics is known for its readable …

Politicians can use social media to prompt citizens to engage by means of calls to action—
statements, often in imperative form, that explicitly encourage audiences to take immediate …

Political campaigns have a temporal nature, which means that the strategic environment
shapes the nature of candidate communication, especially the stages of campaigning—from …

Political campaigns' use of digital technologies has been a topic of scholarly concern for
over two decades, but most studies have been focused on analyzing the use of digital …

Social media is now ubiquitously used by political campaigns, but less attention has been
given to public discussions that take place on candidates' free public accounts on social …

Twitter allows political candidates to broadcast messages directly to the public, some of
which spread virally, potentially reaching new supportive audiences. During the 2014 US …

We examine how campaigns use advertising in the current digital era–and how spending
decisions depend on the stage of the campaign and the particular goal being pursued. Our …

Negative campaigning has long concerned scholars because of the potential effects on the
electorate and on democracy. Most scholarship has focused on single-election studies in the …

Political advertising on social media has become a central element in election campaigns.
However, granular information about political advertising on social media was previously …

Political candidates use social media extensively in campaigning. In an effort to better
understand the content of political messages, we have explored various machine learning …