Brand prestige and the mediating role of word of mouth in the fast food industry

JR Hanaysha, RJ Pech - Global Business Review, 2018 - journals.sagepub.com
The highly competitive business environment forces firms to differentiate themselves among
their competitors in order to ensure their long-term survival and success. Therefore, building …

Exploring the applicability of SERVPERF model in Indian two-wheeler industry: a CFA approach

M Nasir, M Adil - International Journal of Productivity and …, 2020 - inderscienceonline.com
For over the years, after-sales service (ASS) has assumed its importance in an automotive
industry. Although, an adequate number of scales and model sexist to measure ASS quality …

Business customer experience in B2B2C service settings: a scale development

A Asokan-Ajitha - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose Business-to-business (B2B) relations will become more prevalent in many areas
such as delivery services, based on current trends supporting e-commerce proliferation. In …

[HTML][HTML] Relational Marketing and Customer Satisfaction: A Systematic Literature Review

A Travassos Rosário, JA Casaca - Estudios Gerenciales, 2023 - scielo.org.co
Relationship marketing reflects a business philosophy and strategic orientation that allows
companies to focus on satisfying the needs of current customers to retain them rather than …

Tackling service quality in the telecommunication B2B market

A Tas, EA Ergin, FB Kurtulmuşoğlu… - Journal of Business & …, 2019 - emerald.com
Purpose This study will attempt to focus on how vendors serve operators, as operator
service quality starts with vendor's technology infrastructure and service quality. The …

Pengaruh Dining Experience Terhadap Kepuasan Konsumen Dan Revisit Intention Di Restoran Korea Di Surabaya Pada Era New Normal

AV Mulyono, B Septiano… - Jurnal Manajemen …, 2021 - jurnalperhotelan.petra.ac.id
Penelitian ini bertujuan untuk menganalisa pengaruh kualitas makanan, kualitas layanan,
dan lingkungan fisik yang merupakan dimensi dari dining experience terhadap kepuasan …

After‐sales services of home appliances: evidence from S ri L anka

V Wickramasinghe… - International Journal of …, 2016 - Wiley Online Library
The provision of after‐sales services is considered as a source of product differentiation
leading to competitive advantage of a firm. As a consequence, there is a need of monitoring …

Complacency leading to reduced competitive intensity in the Indian information technology services sector resulting in diminished market opportunity

A Jois, S Chakrabarti - Global business review, 2024 - journals.sagepub.com
Indian Information Technology (IT) services sector today commands a huge share of
worldwide IT sourcing spend. India stays to be a driving force for worldwide sourcing growth …

PENGARUH FOOD QUALITY, ATMOSPHERE, DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA RESTORAN …

RV Kurniawan, N Muljani - Jurnal Ilmiah Mahasiswa …, 2024 - katalogjurnal.wima.ac.id
Abstract Restoran Bakmi GM (Gajah Mada) merupakan restoran yang menyita perhatian,
dan populer di kalangan masyarakat, terutama generasi milenial (usia 27-36 tahun) …

The impact of perceived quality of after-sale services on post-purchase evaluation outcomes of passenger automobiles customers in Egypt

H Fouad, W Kortam - International Journal of Business and …, 2017 - inderscienceonline.com
The purpose of this research is to asses the impact of after-sale services on post purchase
evaluation outcomes of customers. Three directions of outcomes had been focused on …