Brand prestige and the mediating role of word of mouth in the fast food industry
JR Hanaysha, RJ Pech - Global Business Review, 2018 - journals.sagepub.com
The highly competitive business environment forces firms to differentiate themselves among
their competitors in order to ensure their long-term survival and success. Therefore, building …
their competitors in order to ensure their long-term survival and success. Therefore, building …
Exploring the applicability of SERVPERF model in Indian two-wheeler industry: a CFA approach
For over the years, after-sales service (ASS) has assumed its importance in an automotive
industry. Although, an adequate number of scales and model sexist to measure ASS quality …
industry. Although, an adequate number of scales and model sexist to measure ASS quality …
Business customer experience in B2B2C service settings: a scale development
A Asokan-Ajitha - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose Business-to-business (B2B) relations will become more prevalent in many areas
such as delivery services, based on current trends supporting e-commerce proliferation. In …
such as delivery services, based on current trends supporting e-commerce proliferation. In …
[HTML][HTML] Relational Marketing and Customer Satisfaction: A Systematic Literature Review
A Travassos Rosário, JA Casaca - Estudios Gerenciales, 2023 - scielo.org.co
Relationship marketing reflects a business philosophy and strategic orientation that allows
companies to focus on satisfying the needs of current customers to retain them rather than …
companies to focus on satisfying the needs of current customers to retain them rather than …
Tackling service quality in the telecommunication B2B market
Purpose This study will attempt to focus on how vendors serve operators, as operator
service quality starts with vendor's technology infrastructure and service quality. The …
service quality starts with vendor's technology infrastructure and service quality. The …
Pengaruh Dining Experience Terhadap Kepuasan Konsumen Dan Revisit Intention Di Restoran Korea Di Surabaya Pada Era New Normal
AV Mulyono, B Septiano… - Jurnal Manajemen …, 2021 - jurnalperhotelan.petra.ac.id
Penelitian ini bertujuan untuk menganalisa pengaruh kualitas makanan, kualitas layanan,
dan lingkungan fisik yang merupakan dimensi dari dining experience terhadap kepuasan …
dan lingkungan fisik yang merupakan dimensi dari dining experience terhadap kepuasan …
After‐sales services of home appliances: evidence from S ri L anka
V Wickramasinghe… - International Journal of …, 2016 - Wiley Online Library
The provision of after‐sales services is considered as a source of product differentiation
leading to competitive advantage of a firm. As a consequence, there is a need of monitoring …
leading to competitive advantage of a firm. As a consequence, there is a need of monitoring …
Complacency leading to reduced competitive intensity in the Indian information technology services sector resulting in diminished market opportunity
A Jois, S Chakrabarti - Global business review, 2024 - journals.sagepub.com
Indian Information Technology (IT) services sector today commands a huge share of
worldwide IT sourcing spend. India stays to be a driving force for worldwide sourcing growth …
worldwide IT sourcing spend. India stays to be a driving force for worldwide sourcing growth …
PENGARUH FOOD QUALITY, ATMOSPHERE, DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA RESTORAN …
RV Kurniawan, N Muljani - Jurnal Ilmiah Mahasiswa …, 2024 - katalogjurnal.wima.ac.id
Abstract Restoran Bakmi GM (Gajah Mada) merupakan restoran yang menyita perhatian,
dan populer di kalangan masyarakat, terutama generasi milenial (usia 27-36 tahun) …
dan populer di kalangan masyarakat, terutama generasi milenial (usia 27-36 tahun) …
The impact of perceived quality of after-sale services on post-purchase evaluation outcomes of passenger automobiles customers in Egypt
H Fouad, W Kortam - International Journal of Business and …, 2017 - inderscienceonline.com
The purpose of this research is to asses the impact of after-sale services on post purchase
evaluation outcomes of customers. Three directions of outcomes had been focused on …
evaluation outcomes of customers. Three directions of outcomes had been focused on …