Human beings have countless desires but bounded resources, and this limitation makes
them choose between alternatives. Consumers are encouraged to be aware of the best …

Choice is what enables each person to pursue precisely those objects and activities that
best satisfy his or her own preferences within the limits of his or her resources. This chapter …

The fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides
comprehensive yet accessible coverage of all the key areas in the field ranging from visual …

This research examines evolving shop** behaviours as emerging technologies and
digital touchpoints increasingly draw shoppers to navigate digital omnichannel …

A question facing us today, in the new and rapidly evolving digital age, is whether searching
for the best option–being a maximizer–leads to greater happiness and better outcomes than …

Building on Herbert Simon's critique of rational choice theory, Schwartz et al.(2002)
proposed that when making choices, some individuals—maximizers—search extensively …

We draw on bounded rationality theory to examine the drivers of omnichannel journey
satisfaction. By examining the omnichannel journey as a holistic experience (as opposed to …

Due to the current digital transition, companies are under pressure to pursue digitalization
and often initiate far-reaching transformation processes. As a result, managers must drive …

Getting the best has been advocated as an ideal in almost every domain of life. We propose
that maximizing constitutes a mind-set that may be situationally activated and has cross …

This conceptual paper addresses the implications of the use of mobile devices in an omni-
channel retail environment for consumer shop** productivity and shop** value. We …