Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

This review aims to examine the latest research on online customer experience (OCE),
which can be defined as consumer's cognitive, emotional, and behavioral response to …

Purpose Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …

Purpose This study aims to examine the moderating role of customer engagement
experiences in satisfaction–loyalty relationship in the digital business environment. This …

Abstract Mobile--> commerce (m-commerce) has become increasingly important for
organizations attempting to grow revenue by expanding into international markets. However …

Despite the remarkable growth and promising future of mobile commerce, research has paid
little attention so far to the factors that determine its perceived value across develo** …

This review advances energy sector understanding of consumer behaviour by synthesising
existing research findings into a simple and accessible framework of influences on …

Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shop** consumer behavior” and to gain insight into “What drives …

This study seeks to contribute to the literature dealing with the formation of customer-based
destination brand equity (CBDBE) using an environmental interpretation strategy. It aims to …

This study aims to investigate the effects of online customer reviews, regulatory focus, and
product type on purchase intention, as well as the effect of whether purchase intention is …