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Critical Factors Influencing Impulsive Buying in Live Streaming E-Commerce Environments: A Systematic Literature Review
A Barnabas, F Prajnawira, V Della… - … on Electrical, Computer …, 2024 - ieeexplore.ieee.org
In the era of technological evolution, Live Streaming, as a business model, has
revolutionized e-commerce, enabling streamers, vendors, and influencers to showcase and …
revolutionized e-commerce, enabling streamers, vendors, and influencers to showcase and …