Nonprofits address some of the world's most pressing problems, and many rely on donations
to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting …

While practice and research show that Corporate Social Responsibility (CSR)
communication on social media can have positive effects on corporate reputation, brand …

Research questions/issues The study seeks to examine Carrolls' pyramid model in small-
medium enterprises (SMEs) as an effective business strategy for organizational performance …

There is a distinct lack of research into the relationship between corporate governance and
corporate social responsibility (CSR) in the banking sector. This paper fills the gap in the …

In order to be competitive in an era of ethical consumerism, brands are facing an ever-
increasing pressure to integrate ethical values into their identities and to display their ethical …

Purpose–The purpose of this paper is to examine an integrated model of factors affecting
attitudes toward online shop** in Jordan. The paper introduces an integrated model of the …

Purpose The purpose of this paper is to summarize previous research findings of the
relationship between reputation and sustainability at the firm level. Design/methodology …

Purpose The purpose of this paper is to examine the effect of the corporate social
responsibility (CSR) activities of a fashion company with multiple brands. In particular, the …

This study investigates the effect of message abstractness in construing brand activism
messages. Its primary objective is to compare the effect of abstract vs. concrete internal vs …

Highlights•Consumers support brands engaged in CSR through purchase and other pro-
company behaviors.•These responses are based on reputational effects and changes in …