Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …

Purpose This study analyses the dimensions of cocreation in on-site food-related activities.
Design/methodology/approach A systematic literature review was conducted in two …

Humanoid robots should play an increasing role in hospitality and tourism services.
Anthropomorphic–human like–characteristics seem critical component to consumers …

This paper contributes to the debate on MR technology in the museum setting by
investigating how and to what extent functional elements of the MR devices affect …

This study explores effects of participation, namely co-creation and mastering, on the
perceived value of consumers' experience and satisfaction. Co-creation comprises both …

The purpose of the research was to investigate how service providers can enhance
memorable and authentic tourist experiences in on-site conditions, in the context of …

This research investigates how and the extent to which co-creation activities of food tourism
in the context of the commercial tourism sector shape and influence the foodscape in an …

Tourist-to-tourist interaction is an important factor that affects tourist experience. Previous
studies have revealed a significant relationship between tourist-to-tourist interaction and …

Purpose This paper aims to propose that the literature on customer engagement has
emphasized the benefits of customer engagement to the firm and, to a large extent, ignored …

Travel has become a synonym of living memorable and enjoyable experiences. Co-creation
centralizes tourists' role in the creation of value that results from the interaction with other …