An ecosystem model of effective solution of the customer management quality issue based
on the platforms'(internal and external) interaction is proposed, which indicates that digital …

This article provides a systematic review of the extensive and fragmented literature focused
on Digital Transformation (DT) and marketing by identifying the main themes and …

Digital marketing innovation plays an important role in a company's performance. Since this
concept is quite new, there are not many empirical studies on the impact of marketing …

This study examines the strategies used by MSMEs in order to survive and grow back during
the Covid19 pandemic. The research object was 37 thousand MSME actors who …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …

This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …

This research examines digital marketing channels (E-mail Marketing, Mobile Marketing,
and Retargeting) for marketers. It analyzes the effect of these channels on the consumer …

The purpose of the study is to present a digital marketing data analytics model to analyze
campaign efficacy and inform strategy based on website performance, social media metrics …

The advent of digital marketing has replaced traditional marketing and shed a great impact
on the global economic paradigm. Digital market helps to flourish the service sector by …