Augmented reality in cultural heritage: an overview of the last decade of applications
Augmented reality is a mature technology that uses the real world as a substrate and
extends it by overlaying computer-generated information. It has been applied to several …
extends it by overlaying computer-generated information. It has been applied to several …
How augmented reality impacts retail marketing: A state-of-the-art review from a consumer perspective
A Rejeb, K Rejeb, H Treiblmaier - Journal of Strategic Marketing, 2023 - Taylor & Francis
Augmented reality presents numerous opportunities and challenges for marketers to enrich
the retail shop** experience. Although the technology is well established, practical …
the retail shop** experience. Although the technology is well established, practical …
The use of virtual reality in tourism destinations as a tool to develop tourist behavior perspective
The role of new technologies in tourism is changing rapidly, leading to the development of
customer relationships through the use of virtual reality in the marketing of tourist …
customer relationships through the use of virtual reality in the marketing of tourist …
The use of virtual reality to promote sustainable tourism: A case study of wooden churches historical monuments from Romania
The accelerated development and expansion of cultural tourism in areas with unique tourist
objectives, characterised by a high degree of risk in terms of their physical and chemical …
objectives, characterised by a high degree of risk in terms of their physical and chemical …
The perceptions of social media users of digital detox apps considering personality traits
VT Nguyen - Education and Information Technologies, 2022 - Springer
The purpose of this study was to investigate the perceptions of users about using digital
detox applications and to display relationships among personality traits and technology …
detox applications and to display relationships among personality traits and technology …
[PDF][PDF] Metaverse technologies in education: A systematic literature review using prisma.
Metaverse technology is emerging as a global trend, offering virtual activities with real-world
experiences. This paper presents a systematic review of research trends from 2012–2022 to …
experiences. This paper presents a systematic review of research trends from 2012–2022 to …
Augmented reality (AR) as a tool for engaging museum experience: a case study on Chinese art pieces
The research explores the efficiency of augmented reality (AR) technology as a tool for the
positive triggering museum experience. This article shows the design, development, and …
positive triggering museum experience. This article shows the design, development, and …
The effects of a virtual reality tourism experience on tourist's cultural dissemination behavior
Y Zeng, L Liu, R Xu - Tourism and Hospitality, 2022 - mdpi.com
Virtual reality technology has been widely applied in the tourism industry, but the literature
examining the relationship between the virtual tourism experience and cultural …
examining the relationship between the virtual tourism experience and cultural …
3D surveying of underground built heritage: Opportunities and challenges of mobile technologies
Among the existing Cultural Heritage settings, Underground Built Heritage (UBH) represents
a peculiar case. The scarce or lack of knowledge and documentation of these spaces …
a peculiar case. The scarce or lack of knowledge and documentation of these spaces …
A systematic review of structural equation modeling in augmented reality applications
The purpose of this study is to present a comprehensive review of the use of structural
equation modeling (SEM) in augmented reality (AR) studies in the context of the COVID-19 …
equation modeling (SEM) in augmented reality (AR) studies in the context of the COVID-19 …