Purpose The purpose of this study is to assess the effect of supply chain (SC) partnerships
on sustainable performance (SP) and investigate the potential mediating role of total quality …

Value co-creation has become a very important topic in several disciplines. It is observed
that value co-creation has been analyzed mainly from a perspective of marketing or …

Purpose This paper aims to explore a multi-stakeholder perspective on brand meaning co-
creation in the context of the Olympic Games as a unique mega sports event brand with a …

Communities in China's high-density cities, like Shanghai, are evolving from traditional
residential roles into vibrant centers of entrepreneurial innovation. This research delves into …

Purpose This work investigates how digital technologies and artistic resources interact in
order to bring different Creative and Cultural Industry (CCI) actors together in networks. As …

Purpose This study aims to investigate the applicability of Ritter's (2000) framework of
interconnectedness in a triadic relationship between a provider, intermediaries and …

Facebook changed the way marketing was practiced by organizations operating in the fast-
food industry. It enabled organizations to interact with their communities, and thus to …

With the advent of social media, social networks have also emerged as one of the most
unexplored management topics. Social networks play an essential role in promoting & …

With the advent of social media, social networks have also emerged as one of the most
unexplored management topics. Social networks play an essential role in promoting & …

با ورود رسانه‌های اجتماعی، شبکه‌های اجتماعی آنلاین نیز به عنوان یکی از جدیدترین مباحث
مدیریتی مورد توجه قرار گرفته است. شبکه‌های اجتماعی در ترویج و گردش اطلاعات رویدادهای بزرگ …‎