The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
The concept of acculturation has been based on the assumption of an adaptation process,
whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host …
whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host …
Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence
Potential for the use of mobile wallet is enormous and it is drawing attention as an
alternative mode of payment worldwide. The present research aims to provide important …
alternative mode of payment worldwide. The present research aims to provide important …
The effect of electronic word of mouth communications on intention to buy: A meta-analysis
The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …
Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction
Streaming services are becoming very popular among people and are considered as an
entertainment alternative to the traditional model of broadcasting services due to its …
entertainment alternative to the traditional model of broadcasting services due to its …
Consumer acceptance and use of information technology: A meta-analytic evaluation of UTAUT2
Despite being regarded as the most comprehensive theory in understanding individual
technology adoption–UTAUT2 theory with growing number of citations and impetus beyond …
technology adoption–UTAUT2 theory with growing number of citations and impetus beyond …
Integration of personality trait, motivation and UTAUT 2 to understand e-learning adoption in the era of COVID-19 pandemic
The adoption of e-learning in response to COVID-19 is to ensure the continuous
development of human capital through alternative means. Nevertheless, the success of e …
development of human capital through alternative means. Nevertheless, the success of e …
Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
This study examines how brand communication influences consumer‐based brand equity
(BEQ) through social networking sites in the presence of brand attachment (BAT) as a …
(BEQ) through social networking sites in the presence of brand attachment (BAT) as a …
A hybrid SEM-neural network analysis of social media addiction
Social media has been a phenomenon but it is a double-edge sword that can bring about
negative effects such as social media addiction. Nevertheless, very less attention has been …
negative effects such as social media addiction. Nevertheless, very less attention has been …
Assessing consumers' co‐production and future participation on value co‐creation and business benefit: an FPCB model perspective
Co-production and active participation of the consumers are considered to have enhanced
the value co-creation activities that would ensure business benefits of a firm. The marketing …
the value co-creation activities that would ensure business benefits of a firm. The marketing …
Digital consumer culture and digital acculturation
The advent of digital technology has significantly transformed human lives and added new
dimensions to our consumption behaviours. Responding to these constant changes in socio …
dimensions to our consumption behaviours. Responding to these constant changes in socio …