The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

This introduction briefly summarizes each of the fifteen articles included in this special issue
on fashion marketing of luxury brands and provides a rationale for the inclusion of each …

The textile industry is currently one of the biggest industries practicing labor violations and
use of environmentally hazardous processes. This book presents an expert overview of the …

Purpose–This study aims to propose and test a parsimonious framework for self-congruity,
albeit in the context of luxury branding. This paper is the first to propose an integrated model …

Many luxury brands and online retailers are struggling with how to sell luxury products
online. Purchasing such premium priced brands online implies a high level of risk for …

As new advertising formats emerge, research regarding their effectiveness is called for.
Since the emergence of virtual reality (VR) technology, several brands have started …

Abstract In early 2020, the World Health Organization (WHO) developed the term “infodemic”
to describe the velocity at which data can be exchanged among people, in a free virtual …

There is a general lack of clarity regarding measurement of the self-brand congruity
construct, which also calls for cross-national validation. Although previous evidence …

The aim of this paper is to explore how luxury brands use new technologies in the context of
smart retailing. Building on qualitative data from multiple cases from the luxury industry, our …

Purpose–The purpose of this paper is to profile grocery retailers in terms of seven value
types based on Holbrook's value typology; to link these value types to three key outcomes …