Marketers today are increasingly using storytelling to engage their audiences. However, the
design of narrative visuals is often inspired by a text-centric understanding of narratives …

The extent of the widely demonstrated babyface effect in other disciplines remains
understudied in hospitality-based service failure situations. By addressing this research gap …

Purpose Through a theoretical lens of psychological ownership, this study aims to
investigate how technology mindfulness may stimulate metaverse tourism users' feelings of …

As the influence of online consumer reviews grows, deceptive reviews are a worsening
problem, betraying consumers' trust in reviews by pretending to be authentic and …

This work reviews aesthetics research in marketing. The account highlights central
characteristics of this domain, situates it among related domains such as art, design, and …

Tourism product brand biographies are crucial for establishing meaningful emotional
connections between tourists and destinations through tourism products. Using three …

The relationships between art, aesthetics, and luxury are multifaceted. Whereas the field of
aesthetics largely evolved as theories of art appreciation (Gaut and Lopes 2007), it has long …

Using social capital theory, this study investigates members' perceptions of socially
beneficial initiatives on collective social capital. A total of 359 valid surveys were collected …

We investigate COVID-19 related consumers' donation intent predicated on their political
ideology and the message frame-one emphasising the statistical number of affected victims …

The present work utilizes research on context effects and color psychology to investigate
how background color can enhance the effectiveness of positive and negative charity …