The development of technology and social media offers the opportunity for social commerce
to emerge with new phenomena in the market. Numerous studies were addressed to gain …

E-commerce livestreaming depends heavily on user engagement. However, the effect of
relational bonds (ie, financial bonds, social bonds, and structural bonds) on user …

Purpose Live streaming sales (LSS) is an emerging and flourishing practice in the retail
industry. While its implementation has been pervasively attempted, there is a lack of …

The COVID-19 pandemic has altered consumer behavior, making social commerce a viable
alternative throughout the world. Europe is trailing the US and China in adopting this …

Observing the fast development of livestreaming, this paper investigates its adoption on the
retail platform and examines its impact on merchants. We develop a game-theoretic model …

Today, people use social media for communicating and browsing the internet during their
spare time. Additionally, people are using social media as a means of leisure during their …

Webinars have been widely used in the education before the COVID-19 pandemic due to
the application development in the face-to-face learning process. When someday the …

This study aimed to empirically investigate the initiatives led by primary-level cadres to boost
local economies in China through live-streaming e-commerce. The study employed semi …

This study explores the issue of building streamers' personal brands from the brand
resonance pyramid model. Brand loyalty brings benefits and lower viewers' wrong purchase …

Video on Demand (VoD) services are growing significantly every year and have become a
lifestyle for most individuals. This increase has brought competition among service providers …