Persuasive systems (PS) are effective at motivating behaviour change using various
persuasive strategies. Research shows that tailoring these systems increases their …

In higher education institutions (HEI), particularly in biology and medical education, the use
of 3D animation, virtual reality, and simulation offers great potential in terms of enhancing …

This study assessed the effects of an educational intervention grounded in gamified game-
based learning on attention, relevance, confidence, satisfaction, intrinsic and extrinsic …

Gamification, an innovative tool for interacting with consumers that can be seen as a new
trend in marketing, could enhance customer behavior, such as greater loyalty. This paper …

Background The success rate of tuberculosis (TB) treatment in Malaysia remains below the
recommended World Health Organization target of 90% despite the implementation of …

Purpose–Drawing upon the motivational affordance theory, this paper aims to investigate
how gamification design and human motivational needs are associated in extant literature …

The use of gamification in education has been viewed as an innovative approach to
introduce benefits of games in a non gaming context. Instructively, for a successful …

This study developed a Kinect-based somatosensory English learning system. The main
design concept was to integrate Kinect as an interaction technique with theories of situated …

In mobile augmented reality (MAR) games, learning by doing is important to supplement the
theoretical knowledge with practical exercise in order to maximize the learning outcome …

Gamification is a well-known approach that refers to the use of game design elements in
information systems to make monotonous and tedious tasks more enjoyable. However …