[HTML][HTML] Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda

J Keränen, D Totzek, A Salonen, M Kienzler - Industrial Marketing …, 2023‏ - Elsevier
Value-based selling (VBS) has become an increasingly important selling practice in
contemporary business-to-business (B2B) markets, but currently most VBS studies are …

Extending agency theory in sales management: A systematic literature review and future research agenda

E Chefor, T Lyngdoh, B Hochstein… - Industrial Marketing …, 2025‏ - Elsevier
Agency theory has been widely adopted in sales research, yet much is unknown about the
extent of its application to explain and predict sales behaviors in today's dynamic sales …

A boundary tool for multi-stakeholder sustainable business model innovation

MGE Velter, V Bitzer, NMP Bocken - Circular Economy and Sustainability, 2022‏ - Springer
Sustainable business model innovation cannot reach its full sustainability potential if it
neglects the importance of multi-stakeholder alignment. Several studies emphasize the …

Theory development in servitization through the application of fsQCA and experiments

A Salonen, M Zimmer, J Keränen - International Journal of Operations …, 2021‏ - emerald.com
Purpose The purpose of this study is to explain how the application of fuzzy-set qualitative
comparative analysis (fsQCA) and experiments can advance theory development in the field …

What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives

M Kleinaltenkamp, K Prohl-Schwenke… - Industrial Marketing …, 2022‏ - Elsevier
Applications of customer success management are gaining increasing importance globally
across industries. Especially when selling and delivering complex offerings, suppliers need …

Transformational and transactional sales leadership during a global pandemic

S Alavi, PA Ehlig, J Habel - Journal of Personal Selling & Sales …, 2022‏ - Taylor & Francis
Transformational (TFL) and transactional leadership (TAL) are foundational leadership
styles in sales practice and have been intensively studied by past sales research. However …

Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost

V Srivastava, D Rangarajan… - Journal of Business & …, 2024‏ - emerald.com
Purpose This study aims to investigate the role of three customer equity drivers on customer
repurchase intent in business-to-business (B2B) markets. It also explores the interconnected …

[HTML][HTML] Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

J Keränen, M Kienzler, A Salonen, H Terho… - Industrial Marketing …, 2023‏ - Elsevier
Gain-sharing arrangements, which involve the seller promising to realize a measurable
economic performance gain that is shared between the seller and customer, are used in the …

Customer–salesperson price negotiations during exceptional demand contractions

C Cardy, NN Chaker, J Habel… - Journal of Service …, 2023‏ - journals.sagepub.com
Extant literature has studied how customer–salesperson price negotiations evolve in
“normal” circumstances. However, recent economic recessions illustrate the need to …

[HTML][HTML] Three ways to sell value in B2B markets

J Keränen, H Terho, A Saurama - MIT Sloan Management …, 2021‏ - sloanreview.mit.edu
Since 2010, the authors have collaborated with more than 70 companies in a wide range of
B2B industries. Some were already advanced at value-based selling (VBS), while others …