The objective of this chapter is to examine the impact of emerging technologies, such as AI,
NLP, VR, and AR, on the digital marketing landscape. It highlights the transformative nature …

Over the last decade, digital marketing and technology have gradually penetrated the food
and beverage industry, redefining its marketing mix. However, the urgency caused by the …

Industrial Control Systems (ICS) are fundamental to the functioning of critical infrastructure
across sectors such as energy, manufacturing, and water supply (Alsharida et al., 2023) …

I dedicate this book to my mother Manuela, my two daughters Alba and Nerea and my wife
Dolores for their continuous support. Finally, I would like to make a special dedication to my …

Digital marketing presents both challenges and opportunities when it comes to security. As
more and more customer data is collected and stored digitally, the potential for sensitive …

This study investigates the emerging cybersecurity threat of search engine optimization
(SEO) poisoning and its impact on small and medium-sized enterprises'(SMEs) digital …

Buku ini mengajak pembaca untuk menjelajahi dunia pemasaran melalui bab-bab yang
komprehensif, memberikan pemahaman mendalam tentang konsep-konsep kunci dan …

Blockchain technology is the fastest-develo** technology in recent years, and it has had a
significant impact on a wide range of industries and companies in the industry 4.0 era …

As digital marketing strategies become increasingly integrated into business models, unique
vulnerabilities to cyber threats make cybersecurity essential. This descriptive study provides …

Addressing cyberspace security problems is essential to success in digital marketing, which
is an online business. As the Digital Age evolves, more people choose to work online and …