Outside in: the atmospheric disruptions of popular culture

C Thorel, B Collet, B Cléret - Journal of Marketing Management, 2024 - Taylor & Francis
This video-paper aims at exploring the atmospheric dimensions of carnivalesque
consumption. Drawing on non-representational methodologies and on an historical …
Зберегти Послатися Цитовано в 1 джерелах Пов’язані статті Кількість версій: 2
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The role of the state in consumer culture: the case of “Operation Vin” in Sweden

L Servadio, J Ostberg - Journal of Historical Research in Marketing, 2024 - emerald.com
Purpose This paper aims to explore the market dynamics that led to a shift in Swedish
consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates …
Зберегти Послатися Цитовано в 2 джерелах Пов’язані статті Кількість версій: 5