Reasoning is generally seen as a means to improve knowledge and make better decisions.
However, much evidence shows that reasoning often leads to epistemic distortions and poor …

Despite the voluminous evidence in support of the paradoxical finding that providing
individuals with more options can be detrimental to choice, the question of whether and …

This research examines how individuals respond differently to recommendation options
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …

The choice overload hypothesis states that an increase in the number of options to choose
from may lead to adverse consequences such as a decrease in the motivation to choose or …

To advance understanding of how well different types of brand relationships drive customer
brand loyalty and to help companies improve the effectiveness of their relationship-building …

Choice architecture tools, commonly known as nudges, powerfully impact decisions and can
improve welfare. Yet it is unclear who is most impacted by nudges. If nudge effects are …

This paper reviews some of the evidence that dietary behaviours are, in large part, the
consequence of automatic responses to contextual food cues, many of which lead to …

Consumers may consume the same products or services with different goals, for example,
for their own pleasure—a hedonic goal—or to achieve some higher level purpose—a …

The popularity of New Year's resolutions suggests that people are more likely to tackle their
goals immediately following salient temporal landmarks. If true, this little-researched …

In this review, we examine the impact of two key factors of consumer empowerment–choice
freedom and expansion of information--on the choice difficulty consumers experience in …