Stories or expositive messages? Comparing their effectiveness in corporate social responsibility communication

A Pérez, E Baraibar-Diez… - … Journal of Business …, 2024 - journals.sagepub.com
In the context of corporate social responsibility (CSR) communication, we explore whether
consumer perceptions and responses differ when the message content is based on …

The Use of Innovative Tools for Teaching Entrepreneurship

E Baraibar-Diez, M Odriozola… - … . The Future of …, 2018 - conference.pixel-online.net
The challenge of develo** an “entrepreneurial mindset” exists in our courses of “Creation
of Companies and Family Business” and “Setting Up Businesses” in the University of …

[PDF][PDF] ¿ Cómo afrontan las empresas agroalimentarias españolas el cumplimiento de los ODS 5 y 10?

MD Odriozola Zamanillo, EP Baraibar Diez… - 2022 - repositorio.unican.es
El entorno laboral ha sufrido una profunda transformación a nivel mundial en los últimos
años, y especialmente desde 2020. La pandemia derivada de la COVID-19 golpeó a todos …

The Future of Education

E Baraibar-Diez, M Odriozola, I Llorente, JLF Sánchez - conference.pixel-online.net
The challenge of develo** an “entrepreneurial mindset” exists in our courses of “Creation
of Companies and Family Business” and “Setting Up Businesses” in the University of …

[КНИГА][B] Wirkungsanalyse Verschiedener Content-Formate und Kommunikationskanäle in Der CSR-Kommunikation

S Ordu - 2022 - Springer
Die Suche nach der geeigneten Form, mit der sich eine Botschaft vermitteln lässt, ist so alt
wie strategische Kommunikation selbst und eine der traditionellen Fragestellungen antiker …

Consumer Perceptions of CSR Communication: An Experimental Investigation

KH Yong - 2021 - espace.curtin.edu.au
Corporate social responsibility (CSR) communication has always faced challenges posed
by consumer scepticism and the attribution of CSR motives. This experimental study focuses …

[HTML][HTML] Elisa Baraibar-Diez¹, María D. Odriozola², Ignacio Llorente³

JLF Sánchez - Conference Proceedings. The Future of Education, 2018 - books.google.com
The challenge of develo** an “entrepreneurial mindset” exists in our courses of “Creation
of Companies and Family Business" and" Setting Up Businesses" in the University of …