[PDF][PDF] Digital transformation and marketing: an integrative conceptual study on strategic digital marketing management and social media marketing

E DEMİRBAŞ, C YURT - Research on Economics and …, 2022 - researchgate.net
The rapid changes and technological developments that emerged since the beginning of the
millennium age have led companies to seek new management and marketing techniques to …

Contributions of CRM applications to company performance

C Duran, Y Ekinci - PressAcademia Procedia, 2020 - dergipark.org.tr
Purpose-The purpose of this study is to find out the answer to the contributions of CRM
applications to sales efficiency, lead management, pipeline, customer tracking, mobility and …