Purpose This study aims to analyze the ways in which chief executive officers (CEOs)
communicate via Twitter and help develop guidelines for effective tweeting strategies that …

The purpose of this work is to analyze on a global level, without focusing on any specific
company or sector, the use that is being made of the social media Twitter to address the …

Convertidos en CEO sociales, los directores ejecutivos encontraron un nuevo espacio en
las redes sociales para dialogar e interactuar con sus públicos. El objetivo de esta …

Este estudio investiga las estrategias de publicación de los directores ejecutivos (CEO) de
empresas de América Latina en LinkedIn y su impacto en el engagement. Por ello, se …

Chief executive officers have transformed into social CEOs, discovering a new avenue on
social media for dialogue and interaction with their audiences. This research makes a …

To sustain and retain the interest of women in aviation, it is important to provide a supportive
and inclusive environment that encourages and promotes gender equality. This can be …

Entrepreneurs are key drivers for economic development and social change based on the
United Nations Sustainability Goals (SDGs). However, entrepreneurs often operate with …

Social media has become increasingly significant in corporate communication strategies as
dialogue with stakeholders acquires more importance. Dialogue is the cornerstone of public …

Los comunicadores más importantes y que forman parte de las plantillas de los medios más
destacados de este país cuentan, gracias a su marca personal, con una visible capacidad …

Brands' social media activities have transformed over the last decade and focused more on
relationship-building activities (Kamboj et al., 2018; Ledbetter & Meisner, 2021). It has …