Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

The aim of this study is to analyze factors determining city brand equity (CBE) on the bases
of a systematic literature review (SLR) according to a procedure developed by Tranfield …

Abstract European Capitals of Culture (ECoC) is an initiative that promotes European
cultural diversity with the aim of economic, cultural, and social revitalization. Measuring …

What was participatory culture's role in advancing critical PR ideals through community
placemaking for UK City of Culture 2021 (UKCoC) bids? To answer this question, 20 semi …

Purpose The primary purpose of this paper is to investigate the effects on support for the
European Capital of Culture (ECoC) project development of residents' perception of the …

Building tourism is long-term work. Many elements are involved, and their effectiveness
cannot be calculated partially. At present, competition between cities/districts continues to …

Despite the academic interest in city branding, further empirical studies are needed to
explore the use of spotlight events in rebuilding images of cities. Colombiamoda, a trade …

Despite the significance of city branding in both academia and industry, literature on its
conceptual development is limited. The current study aims to explain and test a theoretical …

Abstract++ The aim of this article is to present, with the example of the city of Łódz, the
impact of the narrative of a place led by myths and symbols on the perception of the image …

La marca de ciudad se ha convertido en un instrumento de gestión y comunicación política
entre los gobiernos locales. Muchos ayuntamientos confunden el citybranding con el …