The importance of customer-oriented marketing has increased for companies in recent
decades. With the advent of one-customer strategies, especially in e-commerce, traditional …

This report examines Artificial Intelligence (AI) in the financial sector, outlining its potential to
revolutionise the industry and identify its challenges. It underscores the criticality of a well …

In view of the shortcomings of traditional clustering algorithms in feature selection and
clustering effect, an improved Recency, Frequency, and Money (RFM) model is introduced …

The rapid growth of internet users and social networking sites presents significant
challenges for entrepreneurs and marketers. Understanding the evolving behavioral and …

This paper reviews the advances, challenges, and approaches of artificial intelligence (AI)
and machine learning (ML) in the banking sector. The use of these technologies is …

Everything is becoming more mechanized in today's times, especially in this age of data.
Data is the world's new electricity. Many firms can benefit from this information in their …

The modern research process involves refining a set of keywords until sufficiently pertinent
results are obtained from acceptable sources. References and citations from the most …

The influence of digital technologies on the Cultural Heritage sector has grown as the use of
Artificial Intelligence (AI), the Internet of Things (IOT), Virtual Reality (VR) and Augmented …

User segmentation categorises a large and complex user base into manageable similar
groups of users. Existing works encounter challenges when dealing with a sparse dataset …

Purpose: The study analysed perceptions of international students in a Ghanaian private
university college on the effect of information technology on banking operations as they …