node2bits: Compact Time- and Attribute-Aware Node Representations for User Stitching

D **, M Heimann, RA Rossi, D Koutra - Joint European Conference on …, 2019‏ - Springer
Identity stitching, the task of identifying and matching various online references (eg, sessions
over different devices and timespans) to the same user in real-world web services, is crucial …

On online experimentation without device identifiers

S Shankar, R Sinha, M Fiterau - Forty-first International Conference …, 2024‏ - openreview.net
Measuring human feedback via randomized experimentation is a cornerstone of data-driven
decision-making. The methodology used to estimate user preferences from their online …

Direct inference of effect of treatment (diet) for a cookieless world

S Shankar, R Sinha, S Mitra… - International …, 2023‏ - proceedings.mlr.press
Brands use cookies and device identifiers to link different web visits to the same consumer.
However, with increasing demands for privacy, these identifiers are about to be phased out …

Probabilistic visitor stitching on cross-device web logs

S Kim, N Kini, J Pujara, E Koh, L Getoor - Proceedings of the 26th …, 2017‏ - dl.acm.org
Personalization--the customization of experiences, interfaces, and content to individual
users--has catalyzed user growth and engagement for many web services. A critical …

Privacy aware experiments without cookies

S Shankar, R Sinha, S Mitra, V Swaminathan… - Proceedings of the …, 2023‏ - dl.acm.org
Consider two brands that want to jointly test alternate web experiences for their customers
with an A/B test. Such collaborative tests are today enabled usingthird-party cookies, where …

Supervised learning for detection of duplicates in genomic sequence databases

Q Chen, J Zobel, X Zhang, K Verspoor - PloS one, 2016‏ - journals.plos.org
Motivation First identified as an issue in 1996, duplication in biological databases introduces
redundancy and even leads to inconsistency when contradictory information appears. The …

Entity resolution in dynamic heterogeneous networks

S Shekhar, D Pai, S Ravindran - Companion Proceedings of the Web …, 2020‏ - dl.acm.org
Networks evolve continuously over time not only with the addition and deletion of links and
nodes but also with changes in the importance of edges. Even though many networks …

Associating user logs using geo-point density

S Kim, N Lipka, E Koh - US Patent 10,223,462, 2019‏ - Google Patents
ABSTRACT A method for clustering geolocations using geo-point den sity includes receiving
a user log of geolocation data extracted from user interactions with at least one electronic …

Utilizing a time-dependent graph convolutional neural network for fraudulent transaction identification

S Shekhar, D Pai, S Ravindran - US Patent 11,403,643, 2022‏ - Google Patents
The present disclosure relates to utilizing a graph convolu tional neural network to generate
similarity probabilities between pairs of digital identities associated with digital transactions …

Bayesian Modeling of Marketing Attribution

R Sinha, D Arbour, AM Puli - arxiv preprint arxiv:2205.15965, 2022‏ - arxiv.org
In a multi-channel marketing world, the purchase decision journey encounters many
interactions (eg, email, mobile notifications, display advertising, social media, and so on) …