[PDF][PDF] THE COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN CZECH SMALL AND MEDIUM ENTERPRISES ACCORDING TO SELECTED …
The aim of the article is to present the results of the research in 2005 and 2015, respectively
2010, in the field of Customer Relationship Management (CRM). The subject of the research …
2010, in the field of Customer Relationship Management (CRM). The subject of the research …
[PDF][PDF] Exploring consumer behavior: Use of association rules
This paper focuses on problematic of use of association rules in exploring consumer
behavior and presents selected results of applied data analyses on data collected via …
behavior and presents selected results of applied data analyses on data collected via …
The e-pharmacy customer segmentation based on the perceived importance of the retention support tools
The issue of increasing the e-customer retention and loyalty is now an insufficiently explored
area in the literature. The more and more severe competitive environment in the e-business …
area in the literature. The more and more severe competitive environment in the e-business …
Usefulness of tools to enhance retention and loyalty in purchasing OTC drugs from the perspective of clients of B&M Pharmacies
H Lostakova, V Horakova - Procedia-Social and Behavioral Sciences, 2014 - Elsevier
The fierce competition in the over the counter (OTC) drugs market is forcing manufacturers
and sellers of these drugs, particularly brick and mortar pharmacies, to search for tools to …
and sellers of these drugs, particularly brick and mortar pharmacies, to search for tools to …
Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic
The article aims to evaluate the level of the analytical part of CRM in SMEs in Czechia and
its impact on increasing the companies' profitability. In the empirical part, primary …
its impact on increasing the companies' profitability. In the empirical part, primary …
BENEFITS OF CRM DIFFERENTIATED ON THE BASIS OF CUSTOMER LIFETIME VALUE.
H Lošt'áková - Economics & Business, 2009 - search.ebscohost.com
Global economic crisis connected with turbulence of market environment and growing
intensity of competition puts pressure on companies to change the groovy practice operation …
intensity of competition puts pressure on companies to change the groovy practice operation …
Identification of main problems of supply chain management in companies of chemical and metallurgical industry
In the last two decades, companies have been aiming at creating supply chains on company
and inter-company basis. The forms of the individual chains and their management are …
and inter-company basis. The forms of the individual chains and their management are …
[PDF][PDF] The Company Performance from the Point of View of the Customers in the Context of the Company Performance
The current changes in the market environment have a significant influence on the
companies' behaviour. That is why performance management on the basis of an analysis of …
companies' behaviour. That is why performance management on the basis of an analysis of …
Assessment of cooperation within chosen supply system in the Czech chemical industry
V Vlckova - 2016 - etalpykla.vilniustech.lt
Cost effective creation of value through integration of logistic processes is considered as a
significant source of competitive advantage of applied logistics. This transition to supply …
significant source of competitive advantage of applied logistics. This transition to supply …
[PDF][PDF] Customer value proposition and its customer perception in Czech graphic-arts industry
H Lostakova - Economics and Management, 2011 - researchgate.net
The article deals with identification of customer value proposition elements demanded by
customers of graphic-arts industry enterprises. The aim is to identify value attributes for this …
customers of graphic-arts industry enterprises. The aim is to identify value attributes for this …