Abstract 'Reputation'is increasingly recognized for its influence in creating stakeholder
support and engagement with companies. Both researchers and practitioners would …

Purpose–The purpose of this paper is to explore the possible congruence of an academic
organization's reputation among various stakeholder groups. A potential measure of …

By applying the equity theory, organizational support theory, signaling theory, and the social
exchange theory to the customer context, this study intends to investigate the antecedents …

Este artículo presenta un Modelo Sistémico de Administración de Marcas basado en las
aportaciones de la literatura conceptual y empírica. El objetivo es analizar las aportaciones …

Purpose The purpose of this paper is to investigate whether, in the context of a cross-border
acquisition, the acquirer's country image (CI) could moderate the relationship between the …

Creating shared value in the context of sustainability is a way to integrate stakeholders in
business management. In addition, companies use a specific communication strategy to …

The purpose of this study is to determine the Effect of Marketing Mix Strategies and
Marketing Relationship Strategies on Competitive Advantage and Its Implications for …

Corporate reputation is an intangible asset that brings many benefits to organizations. Past
empirical studies showed that specific facets of RepTrak™ odel positi el i flue ed the …

Mit dem zunehmenden Bewusstsein für nachhaltigen Konsum gewinnt Corporate Social
Responsibility (CSR) immer mehr an Bedeutung. Bei der Kommunikation ebendieser …

Corporate strategies have been increasingly confronted with the need to measure and
manage corporate reputation. Despite the importance associated with measuring and …