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ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions
Since its launch, ChatGPT, an artificial intelligence chatbot developed by Open AI based on
the premises of generative pre-trained transformer autoregressive language models, has …
the premises of generative pre-trained transformer autoregressive language models, has …
Artificial intelligence in tourism and hospitality: Bibliometric analysis and research agenda
Artificial intelligence (AI) has received a great deal of attention in tourism and hospitality
(T&H) literature and practices. The authors of this study propose a bibliometric approach …
(T&H) literature and practices. The authors of this study propose a bibliometric approach …
ChatGPT for tourism: applications, benefits and risks
Purpose The rapid growth of artificial intelligence is disrupting various industries, including
the tourism sector. This paper aims to outline the applications, benefits and risks of ChatGPT …
the tourism sector. This paper aims to outline the applications, benefits and risks of ChatGPT …
Artificial intelligence's impact on hospitality and tourism marketing: exploring key themes and addressing challenges
ABSTRACT Understanding how Artificial Intelligence (AI) impacts organizational functions
supports stakeholders to prepare accordingly and profit from these developments. Adopting …
supports stakeholders to prepare accordingly and profit from these developments. Adopting …
Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
This research examines how AI-powered capabilities can bring value to organizations by
enhancing their Adaptive Response to Market Changes (ARMC). Utilizing insights from …
enhancing their Adaptive Response to Market Changes (ARMC). Utilizing insights from …
What drives tourists' continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective
The recent surge in AI technologies, like ChatGPT, has sparked significant interest in their
potential to revolutionize various industries, with the travel and tourism sector at the forefront …
potential to revolutionize various industries, with the travel and tourism sector at the forefront …
Emotional expression by artificial intelligence chatbots to improve customer satisfaction: Underlying mechanism and boundary conditions
Artificial intelligence chatbots have invaded the tourism industry owing to their low cost and
high efficiency. However, the influence of emotional expressions of chatbots on service …
high efficiency. However, the influence of emotional expressions of chatbots on service …
[HTML][HTML] Past, present, and future of virtual tourism-a literature review
Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …
Artificial intelligence research in hospitality: a state-of-the-art review and future directions
Purpose The purpose of this study is to analyze state-of-the-art knowledge of artificial
intelligence (AI) research in hospitality. Design/methodology/approach This study adopts the …
intelligence (AI) research in hospitality. Design/methodology/approach This study adopts the …
A digital transformation approach in hospitality and tourism research
Purpose Because of the COVID-19, the digital transformation of global hospitality and
tourism speeds up. This paper aims to provide comprehensive frame of the digital …
tourism speeds up. This paper aims to provide comprehensive frame of the digital …