ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions

D Gursoy, Y Li, H Song - Journal of Hospitality Marketing & …, 2023‏ - Taylor & Francis
Since its launch, ChatGPT, an artificial intelligence chatbot developed by Open AI based on
the premises of generative pre-trained transformer autoregressive language models, has …

Artificial intelligence in tourism and hospitality: Bibliometric analysis and research agenda

M Knani, S Echchakoui, R Ladhari - International Journal of Hospitality …, 2022‏ - Elsevier
Artificial intelligence (AI) has received a great deal of attention in tourism and hospitality
(T&H) literature and practices. The authors of this study propose a bibliometric approach …

ChatGPT for tourism: applications, benefits and risks

I Carvalho, S Ivanov - Tourism review, 2024‏ - emerald.com
Purpose The rapid growth of artificial intelligence is disrupting various industries, including
the tourism sector. This paper aims to outline the applications, benefits and risks of ChatGPT …

Artificial intelligence's impact on hospitality and tourism marketing: exploring key themes and addressing challenges

J Bulchand-Gidumal, E William Secin… - Current Issues in …, 2024‏ - Taylor & Francis
ABSTRACT Understanding how Artificial Intelligence (AI) impacts organizational functions
supports stakeholders to prepare accordingly and profit from these developments. Adopting …

Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation

Y Sullivan, SF Wamba - Journal of Business Research, 2024‏ - Elsevier
This research examines how AI-powered capabilities can bring value to organizations by
enhancing their Adaptive Response to Market Changes (ARMC). Utilizing insights from …

What drives tourists' continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective

HC Pham, CD Duong, GKH Nguyen - Journal of Retailing and Consumer …, 2024‏ - Elsevier
The recent surge in AI technologies, like ChatGPT, has sparked significant interest in their
potential to revolutionize various industries, with the travel and tourism sector at the forefront …

Emotional expression by artificial intelligence chatbots to improve customer satisfaction: Underlying mechanism and boundary conditions

J Zhang, Q Chen, J Lu, X Wang, L Liu, Y Feng - Tourism Management, 2024‏ - Elsevier
Artificial intelligence chatbots have invaded the tourism industry owing to their low cost and
high efficiency. However, the influence of emotional expressions of chatbots on service …

[HTML][HTML] Past, present, and future of virtual tourism-a literature review

S Verma, L Warrier, B Bolia, S Mehta - International Journal of Information …, 2022‏ - Elsevier
Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Artificial intelligence research in hospitality: a state-of-the-art review and future directions

R Law, KJ Lin, H Ye, DKC Fong - International Journal of …, 2024‏ - emerald.com
Purpose The purpose of this study is to analyze state-of-the-art knowledge of artificial
intelligence (AI) research in hospitality. Design/methodology/approach This study adopts the …

A digital transformation approach in hospitality and tourism research

X Cheng, T Xue, B Yang, B Ma - International Journal of …, 2023‏ - emerald.com
Purpose Because of the COVID-19, the digital transformation of global hospitality and
tourism speeds up. This paper aims to provide comprehensive frame of the digital …