Storytelling about places: Tourism marketing in the digital age

C Bassano, S Barile, P Piciocchi, JC Spohrer, F Iandolo… - Cities, 2019 - Elsevier
Storytelling about places is recognized as a tool to enhance the reputation of regions as they
compete for tourism and economic development spending in the digital age. Through digital …

How knowledge sharing culture can become a facilitator of the sustainable development in the agrifood sector

A Maizza, M Fait, P Scorrano, A Iazzi - Sustainability, 2019 - mdpi.com
This article proposes a managerial vision of the sustainability planning of a territory. The
main assumption is that the sustainable development policies of a territory oriented to the …

Origin based agro-food products: how to communicate their experiential value online?

L Iaia, A Maizza, M Fait, P Scorrano - British Food Journal, 2016 - emerald.com
Purpose–The purpose of this paper is to investigate the experiential dimension of certain
Italian agrofood products' websites, which are seen as exemplifying best practices in the …

[PDF][PDF] Driving co-created value through local tourism service systems (LTSS) in tourism sector

P Piciocchi, A Siano, MG Confetto… - The Naples forum …, 2011 - naplesforumonservice.com
Purpose–Our purpose is to qualify Local Tourism Area (LTA) as Local Tourism Service
System (LTSS), glocal network for value co-creation and equifinality for stakeholders. We …

La reputazione del territorio nella comunicazione del vino

MV Ciasullo, G Festa - Il territorio come giacimento di vitalità …, 2012 - unipegaso.iris.cineca.it
Obiettivi. La ricerca vuole evidenziare la funzione aggiuntiva (rispetto ai tradizionali elementi
del terroir: suolo-clima-uomo) e moltiplicativa (quale amplificatore di marketing) della …

[PDF][PDF] Management della comunicazione territoriale: tra place identity e crowdsourcing

A Siano, A Vollero, C Tuccillo, F Conte - … di vitalità per l'impresa, Atti …, 2012 - academia.edu
Obiettivi. Il presente lavoro ha come obiettivo l'elaborazione di un framework che valorizzi il
contributo degli stakeholder potenzialmente attivi nel territorio, con particolare riferimento …

Communities of practice and value co-creation: the motivational engagement system of the Italian consortia

M Fait, P Scorrano, L Iaia, F Cavallo… - Journal for Global …, 2020 - inderscienceonline.com
The research moves from the idea that there is a relationship between the motivation
(engagement) to exchange knowledge in communities of practice, where the generation of …

[PDF][PDF] Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio

L Iaia, M Fait, F Cavallo, P Scorrano… - Atti del XXVI Convegno …, 2014 - academia.edu
Obiettivi. l'obiettivo del presente lavoro consiste nell'approfondimento della dimensione
esperienziale di innovativi format di vendita e di website dedicati alla promo …

Location image “halo effect” on museum image: an exploratory survey of British Museum visitors

A Siano, M Siglioccolo, M Della Volpe… - Sinergie Italian Journal of …, 2013 - ojs.sijm.it
Purpose of the paper: This paper explores the museum image formation process, with
particular focus on the case of the British Museum in London. The research aims to analyze …

[PDF][PDF] The impact of waste emergency on the number of visitors of the cultural goods of the province of Naples (Italy).

A Siano, M Siglioccolo - EuroCHRIE International Conference …, 2008 - academia.edu
This paper aims to study the impact of the recent waste emergency on the number of tourists
of the province of Naples (Italy). Starting from summer 2007 garbage was left uncollected in …