Competitive advantage for fast growth SMEs: A study of the effects of business orientation and marketing capabilities on firm performance

CTS Lin - Marketing, Technology and Customer Commitment in …, 2014 - Springer
Utilizing a triangulated methodology, this thesis examines the influence of market, learning,
and entrepreneurial orientation on firm marketing capabilities, and performance in rapidly …

Marketing, technology and customer commitment in the new economy

HE Spotts - Proceedings of the 2005 Academy of Marketing …, 2014 - Springer
The Academy of Marketing Science was founded in 1971, held its first Annual Conference in
1977, and has grown and prospered ever since. The relevancy of the Academy's mission …

[CITARE][C] Pengaruh Orientasi Pasar Dan Kapabilitas Usaha Terhadap Strategi Bisnis Dan Digital Marketing Sebagai Mediasi Serta Implikasinya Pada …

N Triana, N Afifah, B Barkah - Jurnal Produktivitas: Jurnal Fakultas Ekonomi …, 2024

[CITARE][C] Business orientation, marketing capabilities and firm performance: fast 100 versus top 500 companies

CSL Tan, KX Smyrnios - International Council for Small Business (ICSB) …, 2005

[CITARE][C] Antecedents and consequences of market, learning and entrepreneurial orientation: family versus nonfamily emerging fast-growth firms

CSL Tan, KX Smyrnios - International Council for Small Businesses (ICSB) …, 2005