This article reviews the hospitality marketing research published in four top hospitality
journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the …

This paper reviews website evaluation studies in the tourism and hospitality fields published
between January 1996 and September 2009. A website evaluation framework that includes …

Lately, the online social media have revolutionized communications and consequently the
marketing of tourism destinations and businesses. The area is rapidly evolving and the …

The purpose of this study is to investigate the extent to which social media marketing is
being utilized in the Hong Kong hotel industry. Marketing performance of 67 hotels in Hong …

With the emergence of Web 2.0, electronic word-of-mouth (eWOM) shared through social
networking sites has become the primary information source for many travelers. An …

This study investigates the structural relationships among responses to website
advertisements, website attitudes, brand attitudes, and purchase intentions in the case of …

Purpose–The purpose of this paper is to examine how effectively hotels are using Facebook
as a marketing tool and how consumers are interacting with the property by measuring the …

Sustainable tourism is an emerging trend around the world. Eco-friendly (green) hotels are
environmentally friendly properties that are becoming more popular among green travellers …

A survey of 249 leisure travelers at four hotels in Seattle, Washington, finds overwhelming
use of the internet for searching and booking hotel rooms, although a noticeable percentage …

This article analyzes the factors determining the intention to use the websites of the rural
tourism accommodations to search for information and to make online reservations. Based …