A systematic map** study on customer loyalty and brand management

A Moretta Tartaglione, Y Cavacece, G Russo… - Administrative …, 2019 - mdpi.com
Customer loyalty is a topic of great interest for marketing scholars due to its importance in
gaining sustainable competitive advantages and financial outcomes. Literature is prolific of …

How the flipped classroom affects knowledge, skills, and engagement in higher education: Effects on students' satisfaction

LR Murillo-Zamorano, JÁL Sánchez… - Computers & …, 2019 - Elsevier
The aim of this research is to present a successful flipped classroom proposal in higher
education to better understand its influence in terms of knowledge, skills and engagement …

Branding co-creation with members of online brand communities

N Hajli, M Shanmugam, S Papagiannidis… - Journal of Business …, 2017 - Elsevier
This article looks at the co-creation of value in the branding process with members of online
communities. Three online communities in Iran are analyzed through 45 interviews with …

Order from chaos: A meta‐analysis of supply chain complexity and firm performance

M Akın Ateş, R Suurmond, D Luzzini… - Journal of Supply …, 2022 - Wiley Online Library
Increased globalization, varying customer requirements, extended product lines, uncertainty
regarding supplier performance, and myriad related factors make supply chains utterly …

The impact of information sharing on supply chain learning and flexibility performance

B Huo, MZU Haq, M Gu - International Journal of Production …, 2021 - Taylor & Francis
Despite the importance of supply chain learning for competitiveness, little is known about
how to enable such learning. This study empirically investigates the impact of information …

How organizational learning affects a firm's flexibility, competitive strategy, and performance

ML Santos-Vijande, JÁ López-Sánchez… - Journal of business …, 2012 - Elsevier
An organization's ability to learn is a key strategic capability to compete in modern markets.
This research seeks to achieve an in-depth understanding of learning's contribution to a …

The roles of CEO transformational leadership and organizational factors on product innovation performance

T Sattayaraksa, S Boon-itt - European Journal of Innovation …, 2018 - emerald.com
Purpose The purpose of this paper is to examine the direct and indirect effects of CEO
transformational leadership on product innovation performance. This research investigates …

CEO transformational leadership and the new product development process: The mediating roles of organizational learning and innovation culture

T Sattayaraksa, S Boon-itt - Leadership & Organization Development …, 2016 - emerald.com
Purpose–The purpose of this paper is to examine the linkages between CEO
transformational leadership and the new product development (NPD) process through …

[HTML][HTML] Learning in strategic alliances: Reviewing the literature streams and crafting the agenda for future research

M Kohtamäki, R Rabetino, T Huikkola - Industrial Marketing Management, 2023 - Elsevier
The present study examines the alliance learning literature in these uncertain times, which
highlights the importance of alliance learning that takes place across organizational …

Enhancing supply chain learning and innovation performance through human resource management

MZU Haq, M Gu, B Huo - Journal of Business & Industrial Marketing, 2021 - emerald.com
Purpose Despite the importance, no study exists which investigates the role of human
resource (HR) in supply chain (SC) learning. This study aims to investigate the effects of …