The role of data privacy in marketing

KD Martin, PE Murphy - Journal of the Academy of Marketing Science, 2017 - Springer
This paper captures the current state of privacy scholarship in marketing and related
disciplines. We examine theoretical perspectives and empirical findings about data and …

The economics of digital privacy

A Goldfarb, VF Que - Annual Review of Economics, 2023 - annualreviews.org
There has been increasing attention to privacy in the media and in regulatory discussions.
This is a consequence of the increased usefulness of digital data. The literature has …

The economics of privacy

A Acquisti, C Taylor, L Wagman - Journal of economic Literature, 2016 - aeaweb.org
This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …

Online privacy and information disclosure by consumers

S Ichihashi - American Economic Review, 2020 - aeaweb.org
I study the welfare and price implications of consumer privacy. A consumer discloses
information to a multiproduct seller, which learns about his preferences, sets prices, and …

The value of personal information in online markets with endogenous privacy

R Montes, W Sand-Zantman… - Management Science, 2019 - pubsonline.informs.org
We investigate the effects of price discrimination on prices, profits, and consumer surplus
when (a) at least one competing firm can use consumers' private information to price …

Selling privacy at auction

A Ghosh, A Roth - Proceedings of the 12th ACM conference on …, 2011 - dl.acm.org
We initiate the study of markets for private data, through the lens of differential privacy.
Although the purchase and sale of private data has already begun on a large scale, a theory …

Voluntary disclosure and personalized pricing

SN Ali, G Lewis, S Vasserman - … of the 21st ACM Conference on …, 2020 - dl.acm.org
A concern central to the economics of privacy is that firms may use consumer data to price
discriminate. A common response is that consumers should have control over their data and …

Secret admirers: An empirical examination of information hiding and contribution dynamics in online crowdfunding

G Burtch, A Ghose, S Wattal - Information Systems Research, 2016 - pubsonline.informs.org
Individuals' actions in online social contexts are growing increasingly visible and traceable.
Many online platforms account for this by providing users with granular control over when …

Digital privacy

IP Fainmesser, A Galeotti, R Momot - Management Science, 2023 - pubsonline.informs.org
We study the incentives of a digital business to collect and protect users' data. The users'
data the business collects improve the service it provides to consumers, but they may also …